Project Manager – SEO SaaS Product

Job not on LinkedIn

🔥 0 minutes ago

🏄 California, North Carolina – Remote

🏄 California – Remote 🌲 North Carolina – Remote

💵 $70k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

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CWILL

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

☁️ SaaS

🛍️ eCommerce

📣 Marketing

SaaS • eCommerce • Marketing

CWILL is a post-purchase and customer retention software suite built for Shopify and DTC brands. It offers apps for order tracking, returns & exchanges, shipping protection, loyalty & referrals, product reviews, pop-up & email marketing, AI-powered features (post-purchase upsells, AI exchanges, review summarization, AI-assisted support), and business intelligence. CWILL's products aim to reduce WISMO (where is my order) support tickets, recover lost revenue from returns, increase customer lifetime value, and drive repeat purchases. The suite integrates tracking, returns, reviews, loyalty, and support data, and emphasizes real-time tracking updates, exchange/store credit workflows, opt-in shipping protection, loyalty programs with VIP tiers and referrals, and conversion-focused tracking pages. CWILL is focused on Shopify & DTC merchants, with claims of 30,000+ brands, Shopify certification, and a high app store rating.

📋 Description

• Own SEOWILL's product roadmap: prioritize features, write clear product specs, and drive execution across site diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reporting • Lead features from discovery through design, engineering, and launch — to post-launch review • Define what "good" looks like for SEOWILL's core outputs: diagnostic scores, optimization suggestions, and AI-generated content • Apply deep SEO knowledge to product decisions — keyword strategy, meta optimization, site architecture, crawlability, indexing, Core Web Vitals, and AI-generated content quality • Stay current on search algorithm changes, GEO (Generative Engine Optimization), AI search behavior, and the evolving SEO tool landscape • Translate technical SEO concepts into merchant-friendly product experiences • Conduct user interviews and analyze feedback from Shopify merchants and DTC brand owners • Track competitors: SEO tools, AI content platforms, Shopify SEO apps — and produce structured competitive analysis • Turn merchant pain points and market signals into prioritized product decisions • Define product packaging, pricing tiers, conversion flows, and new user onboarding • Partner with Sales and CS to improve trial-to-paid conversion and merchant retention

🎯 Requirements

• 3+ years of product management experience, with at least 1–2 years focused on SEO tools, SEO SaaS, or content/marketing technology • Deep SEO fundamentals: keyword research, on-page optimization, meta tags, site architecture, crawlability, indexing, and organic traffic growth • Hands-on experience with SEO and analytics tools: Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, or similar • B2B SaaS product experience — comfortable owning the full product lifecycle from discovery to launch • Data chops — SQL basics, Excel/dashboards, and A/B testing • Mandarin Chinese proficiency: native or near-native (first or second language required) • Nice to Have • Shopify ecosystem experience (Shopify apps, DTC merchants, independent stores) • Background in AI content generation, GEO, or AI-powered SEO tool • Experience designing merchant onboarding or conversion optimization flow • Familiarity with technical SEO: structured data (schema.org), Google Search API, sitemap management • Has personally run SEO campaigns, built a website, or operated an online store

🏖️ Benefits

• Starting Pay: 70 - 130k depends on experiences, open to negotiation • 401(k) • PTO • Paid Holidays • Insurance