Marketing Analytics Lead

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🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $90.9k - $144.4k / year

⏰ Full Time

🟠 Senior

📊 Data Scientist

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Flagstar Bank

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🏦 Banking

💸 Finance

🏠 Real Estate

Banking • Finance • Real Estate

Flagstar Bank is a diversified commercial bank focused on building relationships to help clients on their financial journeys, whether for personal or business needs. The bank offers a wide range of financial services including personal and business banking, loans, mortgages, wealth management, and investment services. Flagstar is committed to community involvement and meeting the banking needs of diverse neighborhoods, including low- and moderate-income areas, while promoting diversity, equity, and inclusion within its operations.

📋 Description

• Develop and deliver high-impact analyses, dashboards, and reports to track marketing performance, campaign ROI, funnel metrics, and customer behavior • Build intuitive, self-serve visualizations using tools like Power BI to support marketers in tracking their KPIs • Develop and maintain scalable data models, ensuring data integrity and accuracy in reporting • Serve as a trusted analytics advisor to marketing leaders and channel owners, providing data-driven recommendations to optimize campaigns and programs • Contribute to the development of measurement frameworks, attribution models, and marketing mix optimization • Lead/participate in cross-functional collaboration with data engineering, digital, and product teams to ensure analytics solutions are scalable and aligned with business needs

🎯 Requirements

• Undergraduate Degree (4 years or equivalent) • 7+ Years of hands-on experience in marketing analytics, data visualization, or related roles • Hands on experience in modern data architecture and data modeling • Experience with cloud data platforms (Snowflake, AWS, Azure, or GCP) and data transformation tools • Strong programming experience in SQL, Python or R • Proven experience with one of the BI tools (Power BI, Tableau, QlikView, etc.) • Proven ability to lead cross-functional workstreams and manage projects independently • Solid understanding of marketing funnels, digital metrics, and campaign performance measurement • Experience with Adobe Analytics, Google Analytics, or other clickstream data collection tools.

🏖️ Benefits

• medical, dental, vision, life, and disability insurance • comprehensive leave program