Senior Digital Analytics Manager

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $113.4k - $186k / year

⏰ Full Time

🟠 Senior

📉 Data Analyst

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Flagstar Bank

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🛡️ Insurance

💼 Consulting

🏥 Healthcare

Insurance • Consulting • Healthcare

Flagstar Bank is a diversified commercial bank focused on building relationships to help clients on their financial journeys, whether for personal or business needs. The bank offers a wide range of financial services including personal and business banking, loans, mortgages, wealth management, and investment services. Flagstar is committed to community involvement and meeting the banking needs of diverse neighborhoods, including low- and moderate-income areas, while promoting diversity, equity, and inclusion within its operations.

📋 Description

• Own Flagstar's digital measurement strategy and governance across web, mobile app, and digital marketing channels • Define KPI definitions, event taxonomy, reporting standards, tagging standards, naming conventions, and data layer specifications • Establish instrumentation requirements for new digital experiences, features, and campaigns • Own tag management, client-side and server-side data collection infrastructure, and data quality assurance • Manage the transition to first-party data collection, server-side tagging, consent mode, and modeled conversion strategies • Administer and govern Adobe Analytics, GA4, Adobe Experience Platform, Google Marketing Platform, and related tools • Manage digital analytics and tag management vendor relationships • Evaluate enhancements to the analytics technology stack, including CDP, identity resolution, and AI-assisted analytics tools • Maintain platform health, access governance, data feeds, processing rules, and downstream integrations with platforms such as Snowflake or BigQuery • Build dashboards and reporting views using Power BI or Tableau • Translate digital data into actionable insights about friction points, drop-offs, engagement, and campaign performance • Support A/B and multivariate testing through measurement plans, instrumentation requirements, and results analysis • Serve as the primary digital analytics subject matter expert for marketing, digital experience, product, and technology stakeholders • Develop training, documentation, and user guides for analytics self-service • Partner with Compliance, Legal, and Privacy teams on CCPA, GLBA, and state privacy requirements • Contribute digital measurement expertise to cross-channel analytics and infrastructure initiatives • Perform special projects and additional duties as required • Maintain compliance with applicable laws, regulations, policies, standards, and required training

🎯 Requirements

• Undergraduate Degree (4 years or equivalent) in Marketing, Statistics, Data Science, Computer Science, Information Systems, or a related field required • 8+ years of hands-on experience in digital analytics, marketing analytics, or digital measurement • Direct ownership of analytics instrumentation and reporting in a complex, multi-channel digital environment • Experience owning a tag management environment, including client-side and server-side implementation, data layer governance, and QA processes • Deep working knowledge of Adobe Analytics and/or GA4, including platform administration, implementation architecture, and reporting configuration • Hands-on experience with Adobe Launch (Adobe Tags) and/or Google Tag Manager, including server-side container configuration • Working knowledge of consent management platforms, server-side tagging, consent mode, and modeled data strategies • Proficiency in SQL for data querying, audience construction, and pipeline validation • Experience developing dashboards and reporting in Power BI, Dynamics, or Tableau • Ability to partner with web and mobile app development teams as a technical analytics resource • Working knowledge of paid digital media measurement across search, social, programmatic, and affiliate tracking architectures • Ability to manage analytics platforms, evaluate technology enhancements, and maintain data governance • Ability to translate measurement requirements into technical specifications and validate implementations • Working knowledge of CCPA, GLBA, and emerging state privacy laws • Preferred: advanced degree in a related field • Preferred: Adobe Experience Platform, Customer Journey Analytics, CDP, cross-channel analytics, Snowflake, BigQuery, Python, R, AI-assisted analytics, modeled conversion, Google Analytics certification, Adobe Analytics certification, and regulated-industry experience

🏖️ Benefits

• Medical, dental, vision, life, and disability insurance • Comprehensive leave program • Variable incentives, bonuses, commissions, or other awards may be included in total compensation • Reasonable accommodation support during the recruiting process