Senior Lifecycle Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fleetio

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

📦 Logistics

💼 Consulting

🚗 Transport

💰 $21.1M Series B on 2020-11

Logistics • Consulting • Transport

Fleetio is a comprehensive fleet management software provider that helps organizations track, analyze, and improve their fleet operations. The platform offers tools for vehicle maintenance, tracking fuel usage, managing drivers, and ensuring regulatory compliance. Fleetio aims to enhance efficiency and reduce costs for businesses with fleets of all sizes by providing real-time data and insights.

📋 Description

• Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention • Build segmented lifecycle and email journeys supporting product-led, mid-market, and enterprise go-to-market motions • Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent • Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion • Partner with Product, Growth, Customer Success, Demand Generation, ABM, Sales, Customer Marketing, and Revenue Operations teams • Build onboarding and engagement programs that help users set up accounts, adopt core workflows, and realize product value • Create behavioral and usage-based campaigns guiding users toward activation milestones • Build nurture and email automation programs in Marketo, Gainsight, Salesforce, and related GTM systems • Improve lead scoring, lead routing, segmentation, attribution, and customer data strategy • Evaluate and implement AI-powered workflows and automation opportunities • Establish testing frameworks and experimentation strategies • Define and report lifecycle metrics including activation, conversion, engagement, retention, and customer health • Analyze funnel and behavioral data to identify friction points and optimization opportunities • Monitor email deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression • Develop reporting and dashboards connecting lifecycle initiatives to pipeline, revenue, and customer growth metrics

🎯 Requirements

• 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles • Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages • Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions • Deep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing • Hands-on experience with Marketo and Salesforce required; experience with Gainsight strongly preferred • Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys • Strong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisions • Familiarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts • Excellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer Success • Experience building scalable automated nurture and engagement programs • Comfortable operating in fast-paced, high-growth environments with evolving processes and priorities

🏖️ Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family) • Vision insurance • Incentive stock options • 401(k) match of 4% • PTO - 4 weeks (increases at year two!) • 12 company holidays + 2 floating holidays • Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid) • FSA & HSA options • Short and long term disability (short term 100% paid) • Community service funds • Professional development funds • Wellbeing fund - $150 quarterly • Business expense stipend - $125 quarterly • Mac laptop + new hire equipment stipend • Fully stocked kitchen with tons of drinks & snacks (BHM only) • Remote working friendly since 2012