Lifecycle Marketing Manager

🔥 35 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $121.6k - $190k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Headway

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

🏪 Marketplace

☁️ SaaS

💰 $100M Series D - Headway on 2024-07

Healthcare • Marketplace • SaaS

Headway is a healthcare technology company (Therapymatch, Inc. ) that operates an insurance-native marketplace connecting people with licensed mental health providers — therapists and psychiatrists — for in-person and online care. Headway matches users with providers by specialty, location, and insurance coverage, handles insurance verification and billing, and offers tools for providers (provider portal and an insurance-native EHR) to reduce administrative burden. The platform partners with 100+ insurance plans, supports many languages, and emphasizes affordable, in-network mental health care.

📋 Description

• Define how Headway engages active providers across their journey • Identify moments, behaviors, and opportunities where lifecycle marketing can make the biggest difference • Design programs moving providers from activation through product adoption and long-term engagement • Build segmentation and triggered experiences based on provider behavior • Own segmentation, trigger logic, sequencing, testing, and deployment across email and in-product channels • Build and launch campaigns using Iterable and Intercom • Develop experiments across audience, message, channel, and timing • Define success metrics before launch and turn learnings into improved programs • Partner with Product, Product Marketing, Customer Success, and Creative • Connect lifecycle programs to product priorities and create a consistent provider experience • Own lifecycle performance measurement • Connect programs to activation, feature adoption, engagement, and retention • Use insights to determine future investment priorities

🎯 Requirements

• At least 5+ years working in a marketplace, subscription, or product-led environment • Experience building lifecycle programs that changed customer behavior • Ability to develop lifecycle strategy and build journeys hands-on • Experience using Iterable or a similar platform • Experience forming hypotheses, defining success before launch, and learning from results • Experience using behavioral data for segmentation and triggered experiences • Experience working closely with Product and Product Marketing teams to identify adoption moments • Experience connecting in-product and out-of-product experiences • Authorization to work in the United States for any employer • Must disclose whether visa sponsorship is required

🏖️ Benefits

• Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-home stipend • Therapy reimbursement • 16-week parental leave for eligible employees • Carrot Fertility reimbursement and membership • 13 paid holidays + company holiday break • Flexible PTO • EAP • Training and professional development • Robust health and wellness benefits • Meaningful ownership opportunities through equity