Marketing Manager – Fashion, Home, and Interiors

Job not on LinkedIn

🔥 37 minutes ago

🍂 Massachusetts – Remote

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💵 $150k - $160k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Logo of Veralto

Veralto

10,000+ employees

🤝 B2B

🍽️ Food & Beverage

🏢 Enterprise

B2B • Food & Beverage • Enterprise

Veralto is a global company that describes itself as a leader in essential technology solutions with a purpose of "Safeguarding the World’s Most Vital Resources™. " According to its public materials, Veralto’s operating companies and brands focus on protecting access to clean water, ensuring safe food, and validating trusted essential goods. The organization emphasizes innovation, sustainability, integrity and compliance, and positions itself as a parent/holding company for industry-leading businesses that deliver technology-driven solutions to customers worldwide.

📋 Description

• Develop and execute go-to-market strategies for new and existing products, services, and solutions across Fashion, Home + Interiors • Own integrated marketing plans supporting Pantone’s core portfolio and driving awareness, adoption, and growth of new offerings • Develop customer segmentation, positioning, messaging, and campaigns for B2B and B2C audiences • Bring Pantone Color Institute trend insights, publications, educational content, and consulting services to market • Translate customer needs, market trends, cultural shifts, competitive activity, and industry workflows into marketing strategies and growth opportunities • Collaborate with Creative, Sales, e-commerce, Product, and regional teams on integrated campaigns, customer communications, sales enablement, and market-specific programs • Identify opportunities to deepen engagement with priority customer segments, industry communities, and partners • Work with the Global Director of Marketing on strategic partnerships and major brand initiatives • Represent Pantone at industry events, customer meetings, trade shows, and activations • Establish and monitor marketing and portfolio KPIs and use insights to improve effectiveness and business impact

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, fashion merchandising, design, interior design, textile design, or a related field, or equivalent experience • At least 5–8 years of B2B and/or B2C marketing experience within fashion, textiles, or related design fields • Experience developing integrated marketing strategies, go-to-market programs, and demand-generation campaigns • Experience collaborating with Product Management, Sales, Creative, e-commerce, regional teams, or external partners • Experience using digital marketing, CRM, e-commerce, email, analytics, social, or performance-measurement platforms • Strong copywriting, editing, and storytelling skills • Experience managing multiple campaigns and projects simultaneously • Strong understanding of the fashion, home furnishings, interiors, textile, materials, design, or product-development ecosystem • Strong written and verbal communication skills • Creative review and feedback skills • Project management, organizational, and prioritization skills • Curiosity about emerging trends, technologies, digital workflows, AI-enabled design and product-development tools, and evolving customer needs • Existing industry relationships, Pantone product familiarity, SaaS/digital workflow/PLM/design technology/consulting/data marketing experience, and color-management or trend-forecasting knowledge are bonuses, not required

🏖️ Benefits

• Bonus Pay eligibility • Paid time off • Medical insurance • Dental insurance • Vision insurance • 401(k)

Apply Now

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