Engagement Marketing Strategist

🔥 14 hours ago

🏈 Alabama, Alaska, +44 more states – Remote

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌺 Hawaii – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🦬 Montana – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌾 North Dakota – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $81.2k - $119.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Modern Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💼 Consulting

📣 Marketing

🏥 Healthcare

💰 $74M Series D on 2021-02

Consulting • Marketing • Healthcare

Modern Health is a comprehensive mental health care platform that provides a global standard for equitable services worldwide. They offer a wide range of mental health support for employees, family care, and healthcare providers through self-guided tools and crisis care, aiming to boost productivity and prevent burnout. Modern Health partners with employers, consultants, and health plans to integrate mental health benefits into the workplace, addressing long-term needs, reducing absenteeism, enhancing operational efficiency, and improving well-being. Their evidence-based solutions cater to a wide array of mental health concerns, promoting personalization and accessibility to culturally centered care globally.

📋 Description

• Partner with Client Managers to understand client goals, workforce needs, business moments, and member engagement opportunities. • Develop client-specific communication strategies and campaigns to improve awareness, activation, ongoing engagement, and re-engagement. • Equip Client Managers with strategic recommendations, talk tracks, campaign plans, and data-informed points of view. • Advise on audience segmentation, message sequencing, channel mix, localization, timing, calls to action, and measurement. • Support client launches, open enrollment, benefit changes, new-hire moments, relaunches, and other high-impact opportunities. • Develop custom communications and marketing recommendations balancing client objectives, member needs, operational feasibility, and brand standards. • Build repeatable playbooks, toolkits, templates, and frameworks for scalable engagement strategy. • Use campaign and population data to identify opportunities, recommend tests, evaluate performance, and improve future campaign strategies. • Establish trusted partnerships with Client Managers and serve as an advisor for client and member communications. • Improve the quality, consistency, and strategic value of client recommendations. • Help the Member Engagement Marketing team operate more proactively and strategically.

🎯 Requirements

• 5–8 years of experience in lifecycle marketing, customer marketing, member engagement, client strategy, integrated marketing, or a related field. • Experience developing communication or engagement strategies for multiple audiences, customers, clients, or market segments. • Experience planning and executing multi-touch, multi-channel campaigns and understanding how audience, message, timing, and channel work together. • Strong strategic consulting skills. • Excellent written and verbal communication skills. • Ability to use data and performance insights to make recommendations, prioritize opportunities, and improve campaign effectiveness. • Strong project management and organizational skills. • Proven ability to influence without authority and build alignment across cross-functional teams. • Member- or customer-centered mindset and commitment to clear, relevant, and inclusive communication. • Applicants must be able to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations. • Preferred: Experience in healthcare, behavioral health, benefits, employee engagement, SaaS, or another complex, high-consideration product or service. • Preferred: Experience supporting enterprise clients or partnering with account, client success, customer success, or sales teams. • Preferred: Experience with lifecycle marketing platforms, CRM or marketing automation tools, campaign analytics, experimentation, or audience segmentation. • Preferred: Experience developing scalable playbooks, enablement materials, or communication frameworks. • Preferred: Experience working across global audiences, languages, regions, or culturally diverse populations.

🏖️ Benefits

• Medical / Dental / Vision / Disability / Life Insurance • High Deductible Health Plan with Health Savings Account (HSA) option • Flexible Spending Account (FSA) • Access to coaches and therapists through Modern Health's platform • Flexible Time Off • Company-wide Collective Pause Days • Parental Leave Policy • Family Forming Benefit through Carrot • Family Assistance Benefit through UrbanSitter • Professional Development Stipend • 401k • Financial Planning Benefit through Origin • Annual Wellness Stipend • New Hire Stipend to help cover work-from-home setup costs • ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more • Monthly Cell Phone Reimbursement • Equity program