Manager, Integrated Account Based Marketing

Job not on LinkedIn

🔥 23 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $100k - $105k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Teleperformance

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1978

📣 Marketing

📦 Logistics

🏥 Healthcare

Marketing • Logistics • Healthcare

Teleperformance is a global leader in customer experience management and digital integrated business services. They operate in various locations, including Spain, where they offer job opportunities in cities like Barcelona, Madrid, and Seville. The company is renowned for providing excellent career growth opportunities and has job categories that include Customer Service, Business Development, Marketing, Sales, Human Resources, and more. Teleperformance is committed to employee experience and cultural diversity, with vacancies for multilingual professionals, reflecting its global presence and multicultural team environment. They emphasize using technology and data privacy in delivering their services, ensuring tailored and effective business solutions for their clients.

📋 Description

• Lead and execute targeted, multichannel ABM campaigns driving pipeline growth and revenue for Government Services and Collections businesses • Manage 1:1, 1:Few, and 1:Many ABM campaigns • Collaborate with Sales, Operations, SDRs, and Marketing teams on account plans and go-to-market strategies • Develop Government Services campaigns for citizen experience, data services, professional services, technology and security services, and business process outsourcing • Develop Collections programs targeting organizations managing first-party or outsourced third-party collections • Own integrated multichannel strategy, including account selection, segmentation, persona-level messaging, digital demand generation, event marketing strategy, and budgets • Manage paid media, programmatic/IP-targeted display, social selling, SEO/content syndication, email, webinars, and tailored account content • Own strategy and execution for government-focused events, tradeshows, and executive roundtables • Conduct pre-event account targeting, on-site engagement, and post-event follow-up with Sales and SDRs • Use Salesforce, Demandbase, LinkedIn, and Marketo to track engagement, optimize campaigns, and report performance • Create account-specific materials, including videos and personalized templates • Train field teams on ABM tactics and follow-up strategies • Translate Federal and SLED procurement cycles, contract vehicles, budget timing, and partner motions into campaign strategies

🎯 Requirements

• 7+ years in B2B marketing for BPO, professional services, IT services, or SaaS • 3+ years in ABM roles marketing to Federal and/or SLED buyers • Fluency with Federal and SLED buyer personas, public-sector budget cycles, contract vehicles, and partner/reseller motions • Expertise with Marketo, Demandbase, LinkedIn, and Salesforce • Experience owning end-to-end integrated marketing strategy, including account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution • Hands-on digital marketing expertise in paid media, programmatic/account-based advertising, email, webinars, and content syndication • Event marketing ownership, including tradeshow strategy, booth experience, executive roundtables, and post-event pipeline conversion • Ability to deliver high-ROI campaigns in a fast-paced environment • Strong project management, analytical, and communication skills • Approximately 15–20% travel • Must be located within the US or Canada • Must be eligible to work in the US or Canada without sponsorship

🏖️ Benefits

• Medical, vision, and dental health benefits • Employment Assistance Programs • Health and personal time off (HPT) • Leave programs • 401(k) plans • Life insurance • Supplemental medical coverage • Critical care insurance • Pet insurance • FSA plans • Retailer discounts • Career advancement opportunities • Inclusive and diverse workplace culture • Reasonable accommodation during the application process