Senior Manager, Lifecycle Marketing

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $160k - $190k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Evolve

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Evolve is a vacation rental company that provides a seamless booking experience for travelers seeking private, professionally-cleaned rental homes. With a focus on hospitality, they offer 24/7 guest support and guarantee the best rates on vacation rentals. Evolve also ensures customer satisfaction with a 'Rest Easy' promise, addressing any issues that may arise. The company offers a wide variety of rental properties, including homes with specific features like pools, pet-friendliness, and proximity to popular destinations such as ski slopes and beaches. Evolve also supports the community through its Building Hospitality program and provides services for homeowners to start, manage, and grow their rental businesses.

📋 Description

• Own owner lifecycle marketing end-to-end, covering scheduled and triggered messages from first information request through onboarding, the first 180 days, and beyond • Audit current and planned communications and create mapped, segment-specific journeys for Core, Plus, and Pro owners • Expand lifecycle channels beyond email and SMS to include in-product nudges, push notifications, help content, and timed sales or onboarding touchpoints • Lead migration of owner communications from legacy platforms to Customer.io and establish build standards and governance • Build segmentation and triggers based on real-time behavior and performance signals • Manage pre-activation nurture and recovery, including post-information-request sequences, abandoned-lead recovery, re-engagement, and targeted outbound campaigns • Optimize conversion across under-engaged lead segments • Drive qualified lead conversion and 180-day owner retention metrics • Design and run hypothesis-driven A/B tests and apply findings to subsequent testing • Partner with sales, product, onboarding, support, and analytics to translate operational updates into clear owner communications

🎯 Requirements

• 7+ years of experience in lifecycle, CRM, or retention marketing for consumer or prosumer audiences, with proven ownership of multi-stage journeys • Hands-on expertise with enterprise marketing automation platforms such as Customer.io, Braze, Iterable, Marketo, or similar, including building, deploying, debugging, and optimizing journeys directly • Proven track record of accountability for revenue, conversion, or retention targets driven by lifecycle initiatives • Experience auditing and consolidating fragmented communication systems into a single platform and coherent architecture • Strong analytical mindset with experience segmenting audiences, analyzing cohort/journey performance, and executing hypothesis-driven A/B tests • Exceptional copywriting skills, with the ability to write clear, engaging, human-sounding content tailored to business owners • Experience marketing to small business owners or prosumer segments • AI-native workflow; proficiency using modern tools such as Claude to enhance research, drafting, and analysis capabilities

🏖️ Benefits

• Industry-competitive pay • Equity in the company • 401(k) with a 4% immediate vesting match • 16-18 weeks of paid parental leave for birthing parents • 10 weeks of paid parental leave for non-birthing parents • Infertility coverage • Comprehensive medical, dental, and vision plans • 100% employer-paid dental and vision for individual coverage • Low-cost medical option • 10 free mental health visits • Pet insurance • Generous PTO • RTO for full-time exempt employees • Sick leave • Holidays • Personal holiday • Annual Evolve travel credit after one year • Discounts on stays at all Evolve properties • World-class onboarding programs • Learning and development resources • Employee Resource Groups