Senior Marketing Manager – North America

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Flip

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

👥 HR Tech

☁️ SaaS

🤖 Artificial Intelligence

HR Tech • SaaS • Artificial Intelligence

Flip is the AI employee experience platform for frontline and deskless workers. The platform unites internal communications, HR self-service (payslips, time-off, onboarding), AI-native intranet, AI workflows, and frontline identity management into a single, mobile-first app that works on any device — including shared phones without corporate email. Flip includes an AI layer (Flip Intelligence / Ask AI), an app builder and integrations with existing tools (SharePoint, Teams, HR systems), and targets industries with large deskless workforces. Customers cited include Ben & Jerry’s, Bosch, KFC and PENNY, demonstrating use across retail, food service, manufacturing and logistics.

📋 Description

• Take Flip's US presence from traction to scale • Plan and own Flip's presence at US trade shows and industry events end-to-end, including venue and booth logistics, vendor and budget management, promotion, on-site execution, and post-event follow-up • Represent Flip on the ground and partner with the US Sales team on event and content priorities, lead handoff, and follow-up • Support and localize paid, email, and social digital marketing campaigns for the US market • Prioritize target accounts and build regional demand generation programs with US Sales • Track and report US marketing performance • Use AI tools across content, research, campaigns, and reporting • Build understanding of US buyer personas, regional market dynamics, competitor positioning, industry trends, and category language • Convert customer conversations, objections, win/loss insights, and pipeline feedback into messaging, enablement, campaigns, and learnings for global marketing • Establish the US marketing operating rhythm, including campaign calendars, event priorities, local content needs, agency/vendor coordination, lead follow-up processes, and repeatable reporting • Own marketing-side localization of getflip.com for the US market, including copy, proof points, calls to action, customer language, terminology, SEO/GEO keywords, and conversion recommendations • Collaborate with global web, brand, product marketing, and content teams on the US website experience • Participate as an integrated member of the Europe-based marketing team, attending recurring calls and contributing a US perspective to global campaign planning

🎯 Requirements

• 3–5 years of experience in field marketing, content marketing, regional marketing, or a similar B2B role • Ideally experience in B2B SaaS marketing to an HR audience • Strong copywriting skills and genuine interest in localization • Working knowledge of SEO and curiosity about GEO/AI search optimization • Broader marketing exposure across digital, campaigns, and demand generation • Ability to turn market research, sales feedback, competitor insights, and customer language into US positioning, campaign ideas, localized website content, and sales enablement • Experience supporting expansion into a new region, ideally including US market entry, local demand generation, event strategy, and collaboration with a regional sales team • Ability to work independently and make decisions without daily oversight • Strong collaboration skills in a distributed, international team across time zones • Native-level US English with excellent written and spoken communication skills • Flexibility to travel regularly within the US for events and 1–2 times a year to Europe for team offsites • Comfort working in a fast-moving, early-stage market environment • Enthusiasm for using AI tools daily to write, research, and work more efficiently • Experience as the first or one of the first marketing hires in a new region/market is a plus • Experience with marketing automation and CRM tools such as HubSpot is a plus • Experience localizing content across multiple markets is a plus • Go-to-market experience in manufacturing and/or retail industries, ideally with an existing industry network, is a plus • Legally authorized to work in the US without visa sponsorship

🏖️ Benefits

• Remote-first work with flexibility to work from home • Occasional team events, workshops, or meetings in the Berlin or Stuttgart offices with advance notice • Regular team events and culture days • Opportunity to work abroad • Relaxed working atmosphere • Opportunity to shape a young tech company's growth • Professional and personal growth opportunities