Director of Demand Generation

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Flosum

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

🤝 B2B

☁️ SaaS

B2B • Software • SaaS

Flosum is an all-around solution built for Salesforce, focusing on enhancing DevOps, backup, and archive capabilities, as well as ensuring security orchestration. Trusted by Fortune 1000 companies, Flosum streamlines Salesforce development processes, automates security measures, and significantly reduces deployment times while maintaining data integrity. With its Salesforce-native tools, Flosum fosters collaboration and efficiency for organizations looking to optimize their investments in Salesforce.

📋 Description

• Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships • Drive net-new qualified enterprise pipeline aligned to ICP accounts • Strengthen campaign architecture, segmentation, and targeting precision • Introduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystem • Improve campaign-to-opportunity conversion and channel efficiency • Establish clear performance benchmarks, reporting rigor, and pipeline visibility • Partner closely with Sales leadership to align on target accounts and revenue goals • Lead and mentor the demand team toward experimentation, accountability, and performance

🎯 Requirements

• 7–12+ years of demand generation or growth marketing experience in B2B SaaS • Proven track record of driving enterprise pipeline acceleration • Experience marketing to technical audiences (developers, architects, DevOps, IT leaders) • Salesforce ecosystem familiarity is strongly preferred • DevOps, developer tooling, or technical SaaS experience is highly preferred • Demonstrated success running integrated, omnichannel programs • Strong analytical orientation with a clear attribution mindset • Confidence to challenge assumptions and introduce new ideas • A bias for action and comfort operating in a high-growth environment

🏖️ Benefits

• Opportunity to shape the digital strategy at a high-growth Salesforce ISV. • Collaborative, innovative, and mission-driven culture. • Competitive compensation and benefits. • Career growth in a fast-scaling company serving global enterprises. • Competitive compensation, incentive structure, and company equity • Daily coaching, mentorship, and growth opportunity • Be part of a global, mission-driven team • Learn from top leaders in Salesforce DevOps and SaaS sales • Work on exciting challenges in a rapidly growing industry