Senior SEM Strategist

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Forbes Advisor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Develop the growth strategy and oversee day-to-day performance marketing execution for the owned and operated property • Direct and support team members in determining optimal tactics and approaches to meet commercial priorities • Coordinate with product and finance teams to understand product LTVs and ensure media channels operate at target ROI • Use data-driven analysis to identify opportunities and recommend performance optimizations • Evaluate and improve attribution models for measuring channel performance • Advise the team on findings from regular performance reviews and define actions to drive growth • Align paid strategy with the on-site experience in collaboration with product managers • Explain performance variance against target to leadership and stakeholders in management commentary and other forums • Develop a leading performance marketing operation for the company formation space • Scale the business line from small to large scale at target ROI • Create a repeatable growth strategy for other Forbes Advisor owned and operated properties

🎯 Requirements

• 8+ years of experience in PPC, SEM, Social, and Display • Experience with customer acquisition leveraging LTV models for business services products • Strong knowledge of smart bidding strategies, including Google Ads’ TROAS and TCPA • Experience executing campaigns across multiple performance marketing channels • Experience with website analysis using Google Analytics and internal reporting tools • Experience using external competitive research tools such as SEMrush • Proven track record of driving measurable PPC results, including revenue growth, profit growth, and ROI improvement • Excellent analytical, organizational, project management, and time management skills • Ability to think creatively and identify and resolve problems • Attention to detail and ability to multitask in a deadline-driven environment • High autonomy and self-motivation • Ability to work in a team environment and support business goals