Digital Personalization Strategist

🔥 0 minutes ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

💵 $78k - $125.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

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Avantor

WebsiteLinkedInAll Job Openings

10,000+ employees

🧬 Biotechnology

🏥 Healthcare

🤝 B2B

💰 Private equity on 2010-08

Biotechnology • Healthcare • B2B

Avantor is a leading life science tools company and global provider of mission-critical products and services to customers in the life sciences and advanced technology industries. From discovery to delivery, Avantor works side-by-side with scientists worldwide to enable breakthroughs in medicine, healthcare, and technology by supplying laboratory consumables, chemicals, equipment, distribution and lab services used across research, development and production. Its portfolio is used at more than 300,000 customer locations in 180 countries; the company operates 200+ locations with 13,500+ associates and has a long operational history of over 120 years.

📋 Description

• Develop and implement personalized experience strategies supporting customer acquisition, engagement, and retention across digital channels • Align personalization efforts with campaign objectives, lifecycle touchpoints, and segment-level goals • Translate personalization ideas into scalable experiments, decision logic, and test frameworks • Develop and refine audience segmentation strategies using behavioral, demographic, CRM, and lifecycle data • Define targeting rules, segment logic, and eligibility criteria for dynamic content delivery • Optimize targeting strategies based on campaign performance and customer behavior • Lead A/B, multivariate, and rule-based personalization experiments across web and mobile experiences • Define hypotheses, KPIs, and success criteria; document and QA experiment variants and channels • Analyze campaign results and build dashboards surfacing key insights and audience behaviors • Contribute to post-campaign reviews and identify personalization opportunities • Serve as personalization point of contact for Web Production, Creative, Content Strategy, CRM, and Demand Generation teams • Collaborate on campaign planning and stay current on industry trends and platform updates

🎯 Requirements

• High School Diploma required • 3–5+ years of experience in personalization, digital marketing, UX optimization, or marketing technology roles • Proficiency with web analytics tools such as Adobe Analytics, Google Analytics, and Looker Studio • Experience partnering with data and technical teams • Familiarity with HTML, CSS, or front-end code structures and their impact on rendering and personalization deployments • Experience with CDP platforms, CRM integrations, or audience orchestration tools • Understanding of UX design, behavioral science, or CRO frameworks • Experience in a B2B, SaaS, or multi-region environment with complex customer journeys • Extensive hands-on experience with Adobe Target, Optimizely, Dynamic Yield, or similar experimentation/personalization platforms • Strong understanding of segmentation, lifecycle marketing, targeting logic, and A/B testing methodologies • Ability to translate data into actionable insights • Comfortable working in Agile or matrixed environments

🏖️ Benefits

• Medical coverage • Dental coverage • Vision coverage • Wellness programs • Health savings accounts • Flexible spending accounts • 401(k) plan with company match • Employee stock purchase program • 11 paid holidays • 18 PTO days annually • Volunteer time off • 6 weeks of 100% paid parental leave (except in states that offer paid family leave) • Learning experiences to support career growth and success • Diverse, equitable and inclusive culture