Digital Personalization Strategist

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Avantor

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1904

🏥 Healthcare

🏭 Manufacturing

💼 Consulting

Healthcare • Manufacturing • Consulting

Avantor is a leading life science tools company and global provider of mission-critical products and services to the life sciences and advanced technology industries. The company collaborates with scientists around the world to enable breakthroughs in medicine, healthcare, and technology. Avantor offers a proven portfolio of trusted, quality brands used in research, development, and production activities across more than 300,000 customer locations in 180 countries. It focuses on supporting scientific journeys through reliable products, digital solutions, innovation, and manufacturing facilities. Avantor is committed to sustainability, advancing biopharma, and enhancing scientific collaboration with digital technologies.

📋 Description

• Develop and implement personalized experience strategies supporting customer acquisition, engagement, and retention across digital channels • Partner with Marketing, Product, and Content teams to align personalization with campaign objectives, lifecycle touchpoints, and segment-level goals • Translate personalization ideas into scalable experiments, decision logic, and test frameworks • Develop and refine audience segmentation strategies using behavioral, demographic, CRM, and lifecycle data • Define targeting rules, segment logic, and eligibility criteria for dynamic content delivery • Optimize targeting strategies based on campaign performance and customer behavior • Lead A/B, multivariate, and rule-based personalization experiments across web and mobile experiences • Define hypotheses, KPIs, and success criteria; document and conduct QA for experiments • Analyze campaign results and build dashboards surfacing insights and audience behaviors • Contribute to post-campaign reviews and identify personalization opportunities • Serve as the personalization point of contact for Web Production, Creative, Content Strategy, CRM, and Demand Generation teams • Collaborate on campaign planning and stay current on industry trends and platform updates

🎯 Requirements

• High School Diploma required • Bachelor’s Degree in Marketing, Data Science, Management Information Systems (MIS), or Computer Science strongly preferred • 3–5+ years of experience in personalization, digital marketing, UX optimization, or marketing technology roles • Proficiency with web analytics tools such as Adobe Analytics, Google Analytics, and Looker Studio • Experience partnering with data and technical teams • Familiarity with HTML, CSS, or front-end code structures and their impact on rendering and personalization deployments • Experience with CDP platforms, CRM integrations, or audience orchestration tools • Understanding of UX design, behavioral science, or CRO frameworks • Experience in a B2B, SaaS, or multi-region environment with complex customer journeys • Extensive hands-on experience with Adobe Target, Optimizely, Dynamic Yield, or other experimentation/personalization platforms • Strong understanding of segmentation, lifecycle marketing, targeting logic, and A/B testing methodologies • Exceptional cross-functional collaboration skills and ability to translate data into actionable insights • Highly organized, detail-oriented, and comfortable working in Agile or matrixed environments

🏖️ Benefits

• Medical, dental, and vision coverage • Wellness programs • Health savings accounts • Flexible spending accounts • 401(k) plan with company match • Employee stock purchase program • 11 paid holidays • 18 PTO days annually • Volunteer time off • 6 weeks of 100% paid parental leave (except in states that offer paid family leave) • Learning experiences to support career growth and success • Diverse, equitable and inclusive culture