Senior Product Marketing Manager

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Forter

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💰 Secondary Market on 2022-07

Forter is the Trust Platform for digital commerce. With Forter, enterprises generate more revenue and reduce losses to fraud and abuse by making accurate and real-time decisions about every digital interaction.

📋 Description

• Define the Story: Turn our approach to fraud and payments into simple, powerful messaging that resonates across the full buyer journey and different personas. • Grow the Business: Define go-to-market strategies and partner with marketing, sales, and success teams to improve win rates. • Lead Product Launches: Collaborate with Product Management and other teams to define launch plans, build our strategy, ensure clear communication, and reinforce Forter as the market innovator. • Be a Partner to Field: Work closely with Sales, Customer Success, and Solutions Consulting to support live deals and gather real-world feedback. You will translate field insights into actionable recommendations that help shape our product roadmap. • Run the Win/Loss Program: Own the analysis of why we win or lose deals. You will partner with our win/loss vendor to interview prospects and share those lessons across the company to improve our win rate. • Know the Market: Become the expert on our competitors and customers, translating market trends into actionable insights that keep us ahead.

🎯 Requirements

• Location: Remote, with a preference for candidates based on the East Coast. Occasional travel required for team offsites and industry conferences (2–3x per year) • Proven Track Record: 4+ years of experience in product marketing within B2B SaaS, enterprise software, or analytics — experience targeting retail and commerce organizations is a plus. • Storytelling Chops: You have deep empathy for customers and are able to adapt how you communicate to best reach and engage your audience— both technical and non-technical. • AI Prowess: You know how to leverage AI tools to drive efficiency and scale your impact without sacrificing quality, and you bring this mindset to everything you do. • Communication Skills: A proven ability to build strong relationships across a diverse set of global stakeholders. • Growth Mindset: A self-starter who can build programs from scratch, with a positive attitude and a willingness to get the job done. • Curiosity: You are genuinely interested in customers and technology - and want to learn more about both. You learn the details of how our products work, the daily challenges customers have, and dive deep to become an expert.

🏖️ Benefits

• Competitive salary • Restricted Stock Units (RSUs) • Matching 401K Plan • Comprehensive and generous health insurance, including vision and dental coverage • Home office allowance • Generous PTO policy • Half day Fridays