Vice President, Marketing

Job not on LinkedIn

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Fortive

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2016

🏥 Healthcare

🏭 Manufacturing

📦 Logistics

💰 Post-IPO Equity on 2020-03

Healthcare • Manufacturing • Logistics

Fortive is a global industrial technology company that specializes in delivering advanced healthcare solutions, intelligent operating solutions, and precision technologies. With a team of 18,000 employees, Fortive works on solving tough technical challenges, empowering safer, smarter, and more efficient industrial operations. The company emphasizes sustainability, integrity, and continuous improvement, striving for a future that's stronger, safer, and smarter. Fortive has been recognized as one of America's Most Responsible Companies, demonstrating its commitment to positive social and environmental impact.

📋 Description

• Own the ServiceChannel marketing function, including annual planning, budget prioritization, performance management, and execution across digital, AI-driven marketing, SEO/website, events, and lifecycle marketing • Define the marketing plan, channel mix, campaigns, and investments aligned with organizational goals • Partner with the Chief Commercial Officer and go-to-market leadership on growth strategy and annual marketing planning • Maintain campaign measurement frameworks aligned with funnel KPIs, pipeline, bookings, and revenue targets • Manage marketing budgets, agency and vendor investments, campaign effectiveness, and resource allocation • Drive measurable pipeline creation, bookings, revenue growth, customer expansion, retention support, funnel conversion, and campaign ROI • Lead multi-channel digital demand-generation programs and optimize campaign performance • Develop testing plans, creative and messaging for digital assets, and campaign KPIs • Champion AI-assisted workflows and integrate AI tools into the marketing technology and data stack • Expand search strategy across SEO, Answer Engine Optimization, and Generative Engine Optimization • Optimize the website for inbound lead capture and conversion across the funnel • Own trade show and conference strategy, execution, logistics, lead follow-up, and performance analysis • Oversee lifecycle and relationship marketing to increase customer expansion through upselling and cross-selling • Lead targeted customer newsletters and customer engagement campaigns • Lead the marketing organization through managers, senior functional leads, and external agencies • Recruit, develop, and retain marketers; build the team where needed • Manage initiatives involving internal stakeholders and external agencies • Partner with product marketing and corporate marketing on programs, campaigns, content strategy, and assets • Report to the Chief Commercial Officer and collaborate with Sales, Operations, Product, and Customer Success

🎯 Requirements

• Minimum of 15 years of experience creating, executing, and leading marketing in B2B high-tech industries • At least 6 years leading a multi-discipline marketing function • Enterprise and commercial/mid-market marketing experience • Experience across inbound and outbound marketing strategies and tactics, including digital advertising, email marketing, SEM, AEO/GEO/SEO, content syndication, direct mail, and events • Strong understanding of marketing metrics and performance indicators • Marketing technology expertise • Experience with Salesforce and HubSpot is a strong plus • Hands-on experience with AI/LLM-based tools and agentic workflows • Track record working with cross-functional teams to achieve revenue and retention goals • Ability to recruit, develop, and retain top talent • Experience leading organizational change and optimizing revenue systems, processes, and people practices • Problem-solving skills for complex problems • Ability to manage multiple priorities in a fast-paced environment while ensuring high-quality deliverables and attention to detail • BA/BS degree

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Life insurance • LTD insurance • HSA • 401(k) retirement plan • Employee development resources • Equal opportunity employment • Reasonable accommodations for applicants with disabilities