Senior Marketing Specialist, eCommerce

Job not on LinkedIn

🔥 43 minutes ago

🇺🇸 United States – Remote

💵 $58k - $68k / year

⏰ Full Time

🟠 Senior

🛍️ E-commerce

👻 Ghost score 0%

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Franklin Energy

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

⚡ Energy

💼 Consulting

☁️ SaaS

💰 Private equity on 2024-03

Energy • Consulting • SaaS

Franklin Energy is a clean energy solutions firm that helps utilities, state energy offices, contractors, and large commercial & industrial clients design, deliver, and scale energy programs and clean-energy projects. They offer strategic consulting, turnkey program delivery, product solutions, and design/build services for energy efficiency, solar PV, battery storage, EV charging, and electrification. Franklin also develops and licenses software and digital tools (NGAGE, Snugg Pro, PRAXIS, NEXUS, Smart Commerce) for program management, home energy assessments, C&I project workflows, behavioral engagement, and online commerce. The company emphasizes equitable participation, measurable savings, and integrates customer insights, field operations, and stakeholder collaboration; their reported 2025 results include 3. 7M customers served, $38. 2M in low-income incentives delivered, 1,900+ clients, and 30+ years of experience.

📋 Description

• Deliver marketing tactics on-time, on-quality, and on-strategy within assigned areas • Collaborate with client marketing, performance marketing, creative strategy, and creative services teams to execute campaigns and tactics • Serve as the go-to expert for processes, tools, and technologies in assigned areas • Onboard and mentor new team members • Provide design edits and copy development support for marketing materials • Use the marketing project management system to track work and keep stakeholders informed • Identify and implement improvements to work management and delivery processes • Manage workflow, review cycles, and approvals involving internal and external parties • Implement, update, and manage tactics including content creation, template design, calls-to-action, workflow automation, A/B testing, and metrics reporting • Build cross-functional relationships and share best practices • Support internal customers and lead communications and management for tactics • Mentor team members in areas of expertise • Identify and implement faster, smarter, and higher-quality execution methods • Contribute to a positive, creative, fast-paced, and innovative marketing environment

🎯 Requirements

• Bachelor’s degree from an accredited college or university in marketing, communications, business or a related field • 5+ years of marketing experience • Up-to-date certifications in two or more areas of marketing execution, such as e-mail marketing, events, or digital media • Proven experience with eCommerce platforms and online storefront management • Experience with Adobe Commerce (Magento) and BigCommerce strongly preferred • Familiarity with eCommerce operations, merchandising, and digital customer experiences is a plus • Ability to handle a wide variety of work in a fast-paced environment • Detail-oriented, organized, self-starter, with ability to prioritize workload • Strong written and verbal communication skills • Ability to raise issues and lead project management as a subject matter expert • Ability to analyze and interpret data and solve practical problems • Knowledge of mathematical concepts such as fractions, percentages and ratios • Proficiency in Microsoft Office suite, specifically Word, Excel, PowerPoint and Outlook • Paid search, SEO, social media and email marketing tactical experience required • Certifications in Salesforce Marketing Cloud, HubSpot, Google Analytics and Google Ads strongly preferred • Growth-Driven Design certification is a plus • Commitment to diversity and inclusion • Reliable transportation • Valid driver’s license • Willingness to travel up to 10%

🏖️ Benefits

• Medical coverage • Dental coverage • Vision coverage • Retirement benefits • Paid time off • Paid holidays • Other company-sponsored benefits and programs

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