Senior Strategic Channels & Alliances Manager

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $174.3k - $215.3k / year

⏰ Full Time

🟠 Senior

👔 Manager

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Freshworks

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2010

☁️ SaaS

🏢 Enterprise

🤖 Artificial Intelligence

💰 $85M Secondary Market on 2020-01

SaaS • Enterprise • Artificial Intelligence

Freshworks is a company that provides powerful, easy-to-use software for customer service, IT service management, sales automation, and marketing automation. They offer a range of products, including Freshdesk, Freshservice, Freshsales, Freshchat, and Freshmarketer, all enhanced with artificial intelligence to improve productivity and efficiency. With solutions designed to enhance customer engagement and support IT operations, Freshworks serves over 68,000 businesses worldwide. Their AI-driven platforms, like the Freddy AI Agent, aim to deliver fast, always-on service, making work easier and more efficient for teams across various industries.

📋 Description

• SI Recruitment & Onboarding: Identify, target, and sign SI partners (e.g., Capgemini, CGI, Unisys) aligned to Freshworks’ ITSM and CX growth priorities • Build and maintain a pipeline of prospective SI partners, drawing on market mapping, ex-ServiceNow and ex-incumbent networks, and competitive intelligence • Lead the end-to-end partner recruitment process — from initial outreach and business case development through to contract execution and onboarding • Design and execute structured onboarding programs that bring new SIs to first-deal-ready status quickly: product knowledge, commercial terms, deal registration, pre-sales support model • Partner Enablement & Acceleration: Build and maintain SI partner capability across sales, pre-sales, and delivery — ensuring partners can self-sufficiently position, scope, and close Freshworks-based solutions • Develop joint go-to-market plans with each SI partner, including target verticals, solution plays, and co-sell motions with Freshworks field teams • Drive participation in Freshworks enablement programmes, including accreditation, demo certification, and deal support resources • Act as the primary relationship owner into SI practice leads and partner alliances teams, building multi-threaded engagement across sales, delivery, and leadership • Pipeline & Revenue: Own and actively manage a partner-sourced and partner-influenced pipeline, working with CAMs and field AEs to progress and close SI-originated opportunities • Set and hold partners to joint pipeline targets and revenue commitments through structured QBR and business planning rhythms • Co-sell alongside SI partners on key opportunities, providing commercial, technical, and executive support as required • Track and report on SI pipeline health, deal velocity, and revenue contribution through Salesforce, ensuring accurate and up-to-date forecasting • Strategy & Ecosystem Development: Contribute to the North America SI partner strategy, including partner selection criteria, tiering, and investment allocation • Identify SI partners with existing ServiceNow or legacy ITSM practices as priority displacement targets and develop engagement plans accordingly • Work cross-functionally with marketing, product, and pre-sales to develop SI-specific content, solution briefs, and campaign assets • Feed market and competitive intelligence back into channel leadership, including partner sentiment, competitor partner programmes, and whitespace opportunity

🎯 Requirements

• 7+ years’ experience in channel, alliances, or partner management within a SaaS or enterprise software environment • Demonstrable track record of recruiting and activating SI partners, not just managing existing relationships • Strong understanding of how mid-tier SIs operate: practice structures, P&L dynamics, delivery models, and how they make partner investment decisions • Experience working in or adjacent to ITSM, EX, or CX categories — familiarity with the ServiceNow ecosystem is a strong advantage • Commercially rigorous: comfortable building joint business plans, setting pipeline targets, and holding partners accountable to commitments • Ability to build and maintain senior relationships within SI organisations — practice leads, alliance directors, and C-level stakeholders • Strong pipeline management discipline — fluent in Salesforce or equivalent CRM for partner opportunity tracking and forecasting • Effective at working cross-functionally: comfortable aligning field sales, pre-sales, and marketing behind partner-led motions

🏖️ Benefits

• multiple options for dental, medical, vision, disability, and life insurance • Equity + ESPP • flexible PTO • flexible spending • commuter benefits • wellness benefits • adoption and parental leave benefits