Digital Advertising Analyst

🕒 August 24

🇺🇸 United States – Remote

💵 $60k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Analyst

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fullpath

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

🚘 Automotive

Consulting • Marketing • Automotive

Fullpath is a customer data platform (CDP) specifically designed for automotive dealerships. It unifies and activates first-party data to enhance marketing and sales efforts through AI-driven insights and automation. The platform enables dealers to create personalized marketing campaigns, optimize customer engagement, and improve sales performance by providing a comprehensive view of shopper journeys.

📋 Description

• Support Customer Success Managers with executing campaign strategies using proprietary ad technology • Execute custom campaigns, ad copy, and budget updates for mid-market customers • Make proactive suggestions and monitor budget pacing • Partner with retail customers to optimize paid advertising campaigns and ensure correct pacing • Help onboard new customers with proposed digital advertising strategies • Provide insights and create or edit campaigns with Retail Customer Success Managers • Implement budget recommendations and provide performance feedback • Serve as an internal resource for campaign performance insights • Train Customer Success Managers and clients on dashboard capabilities • Collaborate with Product on common client concerns and requests • Monitor campaign performance metrics and implement optimization tactics to maximize conversions and ROI • Understand client goals, objectives, and performance expectations • Advise clients on optimization and bidding techniques • Troubleshoot and resolve DigAd issues • Use advanced data analytics tools to derive actionable insights • Identify trends, patterns, and optimization opportunities across accounts • Report to the Director of Advertising Operations

🎯 Requirements

• 3+ years working in the automotive, SaaS, and advertising space • 2+ years experience with ad tech platforms • Strong written and speaking communication skills • Ability to present on camera in a remote/hybrid setting with internal and external customers • Excellent troubleshooting skills • Positive approach to all situations and ability to self-solve • Bachelor's degree in marketing or work equivalent required • Google Ad certification required • Legal authorization to work in the United States without employer sponsorship now or in the future • Ability to sit for extended periods and perform extensive computer work • Ability to perform job duties from a home office using necessary technology and maintaining productivity • Regular, reliable attendance and punctuality

🏖️ Benefits

• Competitive compensation & comprehensive benefits • Flexible, family-friendly environment that supports work-life balance • Global team of innovators, collaborators, and go-getters • Cutting-edge AI technology • Fast-paced startup culture with opportunities for learning, growth, and ownership • Feedback, initiative, and mutual success culture • Medical, Dental, Vision, Disability, Life/AD&D, EAP • 15 vacation days per year to start • 80 hours of sick leave • 12 paid holidays • Paid parental leave • 401k with company match