Lead Data Analyst

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

📉 Data Analyst

👻 Ghost score 0%

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Fullpath

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

🚘 Automotive

Consulting • Marketing • Automotive

Fullpath is a customer data platform (CDP) specifically designed for automotive dealerships. It unifies and activates first-party data to enhance marketing and sales efforts through AI-driven insights and automation. The platform enables dealers to create personalized marketing campaigns, optimize customer engagement, and improve sales performance by providing a comprehensive view of shopper journeys.

📋 Description

• Partner with the AVP of Client Strategy to prioritize projects, analyze business needs, and support customer and go-to-market initiatives • Lead complex data analyses related to customer strategy, marketing performance, ROI, and business growth • Use SQL to extract, manipulate, and analyze data while ensuring accuracy and data quality • Translate analytical findings into insights, narratives, reports, and presentations for internal stakeholders and customers • Support customer presentations, QBRs, and strategic initiatives by identifying trends, opportunities, and actionable recommendations • Provide guidance to Business Data Analysts, establish best practices, and help prioritize incoming requests and team resources • Identify opportunities to streamline and automate reporting and analytical processes • Collaborate cross-functionally with Customer Success, Product, Operations, and other teams • Stay current on emerging technologies, including AI, to improve analytical workflows and outcomes • Report to the AVP of Client Strategy

🎯 Requirements

• Proven experience conducting complex data analysis and translating findings into actionable business or customer recommendations • Strong, hands-on SQL skills with experience extracting and analyzing data from large databases • Experience working with customer, marketing, business, or operational data • Understanding of marketing concepts and KPIs, such as digital advertising, lead management, email marketing, lifecycle marketing, website conversion, and campaign performance • Ability to turn data into a clear narrative and communicate insights effectively to technical and nontechnical audiences • Strong analytical, problem-solving, and business acumen skills • Experience guiding, mentoring, or establishing best practices for analysts or other team members • Strong organizational and prioritization skills, with ability to manage multiple requests and competing priorities • Experience collaborating cross-functionally with Customer Success, Marketing, Product, and Operations • Legal authorization to work in the United States without sponsorship now or in the future • Ability to sit for extended periods and perform extensive computer work • Ability to perform job duties from a home office when applicable, utilizing necessary technology and maintaining productivity • Regular, reliable attendance and punctuality • Experience in automotive, dealership data, marketing technology, CRM, marketing automation, or CDP environments is preferred • Experience with Python or R, reporting automation, customer presentations, QBRs, or AI-enabled workflows is a plus

🏖️ Benefits

• Competitive compensation • Comprehensive benefits • Flexible, family-friendly environment supporting work-life balance • 15 vacation days per year to start • 80 hours of sick leave • 12 paid holidays • Paid parental leave • 401k with company match • Medical insurance • Dental insurance • Vision insurance • Disability insurance • Life/AD&D insurance • EAP • Fast-paced startup culture with opportunities for learning, growth, and ownership • Global team of innovators, collaborators, and go-getters • Cutting-edge AI technology • Culture built on feedback, initiative, and mutual success