Demand Generation Manager

🕒 October 19

🇨🇦 Canada – Remote

💵 $90.4k - $104k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Fullsteam

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Fullsteam is a leading provider of modern and scalable payments technology integrated with vertical software to offer industry-specific features and end-to-end business management systems. It delivers mission-critical infrastructure and technology, empowering a wide range of niche industries such as automotive, healthcare, recreation, and self-storage. Fullsteam's cloud-first payments technology is designed for secure, seamless integration with other vertical software, transforming how various industries conduct business. The company also offers membership and event management software for nonprofits, as well as ERP solutions for B2B markets.

📋 Description

• Own new-logo pipeline and demo targets in partnership with Sales • Manage target account and whitespace campaigns from list-building through conversion • Use attribution and pipeline reporting to identify what's working and reallocate effort • Plan and execute multi-channel campaigns for lead generation, brand awareness, and product adoption • Own Commerce7's paid acquisition strategy and collaborate with external vendors on budgets, targeting, assets, and optimization • Run outbound and account-based programs against defined target lists • Own email strategy, calendar, segmentation, and performance • Prioritize customer stories, testimonials, and use cases with the content team • Activate proof assets across campaigns, outbound sequences, and sales enablement • Set organic social strategy and content calendar direction • Support LinkedIn engagement for Sales and Success • Align with VP of Sales on pipeline targets, funnel health, and demo goals • Partner with Product Marketing on go-to-market initiatives, launches, and campaigns • Collaborate with Events Marketing Manager on pre- and post-event campaigns • Work with RevOps to ensure accurate campaign tracking and attribution-informed planning

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field • 5+ years marketing experience, focus on demand gen/campaigns/digital • Outbound or ABM program experience strongly preferred • Marketing automation (e.g., HubSpot) and analytics tool experience • Strong written/verbal communication • Cross-team collaboration ability, especially with Sales • B2B SaaS or tech marketing experience preferred

🏖️ Benefits

• Medical • Extended Health and LTD plan • Dental • Vision • RRSP (with employer match) • Health Spending Account • Flexible paid time off

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