Digital Strategy Manager

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $85k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Strategy

👻 Ghost score 0%

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Fusable

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏗️ Construction

📦 Logistics

🛡️ Insurance

Construction • Logistics • Insurance

Fusable is a data and analytics platform that provides specialized market intelligence, equipment valuations, risk assessment, and integration tools to help companies buy, sell, finance, and insure heavy equipment and industrial assets more quickly and confidently. Built on the Fusable Data Core, the SaaS platform offers real-time prospecting, safety and crash data, ownership and financing records, APIs, and digital services tailored primarily to construction, trucking, agriculture, finance, insurance, and machine tools markets.

📋 Description

• Own digital strategy for a book of OEM and dealer accounts across construction, agriculture, and trucking equipment industries • Build annual and campaign-level digital strategies grounded in client market position, sales cycle, and dealer network • Translate client business goals into media and content plans with defined KPIs • Sequence programs into multi-quarter roadmaps supporting renewal and long-term partnerships • Partner with aligned sales representatives on discovery calls, pitches, and renewal conversations • Conduct pre-pitch research on accounts, competitors, and category trends • Assist with proposal builds and RFP responses using Fusable's data and marketing insights • Design integrated programs combining off-platform paid media, on-platform inventory, and content • Recommend channel mix, audiences, targeting, and budget allocation • Brief the Content Studio on written, video, and audio assets • Hand off approved programs to Digital Specialists and Account Coordinators with complete briefs • Turn performance data into client-ready insights and support quarterly business reviews • Track emerging digital platforms, ad products, measurement approaches, and AI search and chat ad formats • Enable sales representatives on new digital capabilities • Contribute to reusable tools, audit frameworks, research kits, templates, and product decisions

🎯 Requirements

• 4+ years of experience in digital media strategy, media planning, or client strategy • Hands-on knowledge of paid search, paid social, programmatic, audience targeting, and campaign measurement • Proven experience building proposals and presenting strategy to clients, agencies, and senior stakeholders • Experience partnering closely with sales teams in a pre-sales, solutions, or sales engineering capacity • Strong business acumen and ability to connect digital performance to client business outcomes • Analytical, data-driven mindset • Exceptional written and verbal communication skills • Highly organized, with ability to manage multiple accounts, proposals, and deadlines • Experience in B2B, industrial, or equipment markets is a strong plus • Familiarity with Google Ads, Meta, LinkedIn, Programmatic DSPs, or CM360 is a strong plus • Bachelor's degree in Marketing, Business, Communications, or a related field

🏖️ Benefits

• Medical, dental, and vision insurance • 401(k)-retirement plan • Paid time off • Paid holidays • Life and disability insurance • Flexible work schedules • Generous Paid Time Off • 13 Paid Company holiday observances • Remote work opportunities • Casual dress work environment • Physical fitness reimbursement • Discounts on various events, travel, and dining • Variable pay • Potential bonuses and equity