Principal Product Manager – Content

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $200k - $225k / year

⏰ Full Time

🔴 Lead

👨🏼‍💻 Content Manager

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G2

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

G2 is a business software review platform that provides insights to potential buyers through over 2. 5 million real user reviews. The platform covers a wide range of software categories including project management, video conferencing, e-commerce platforms, CRM, AI chatbots, and many more. G2 empowers businesses to discover and compare software options to make informed purchasing decisions. It serves as a resource for marketers, sales professionals, IT and finance departments to optimize their software investments. Additionally, G2 offers solutions for software vendors to enhance their profiles and reach more buyers.

📋 Description

• Own the product strategy and roadmap for the full G2 Content portfolio • Define how the current Content portfolio and future capabilities fit together into a coherent customer experience • Translate customer and market demand into product bets, sequenced roadmaps, and evidence-based portfolio decisions • Partner with go-to-market, Finance, RevOps, and Legal on rights, packaging, commercial readiness, and responsible experimentation • Build an AI-native product system that turns G2 evidence and customer objectives into reusable content across formats and channels • Apply AI to research, briefing, creation, enrichment, personalization, approvals, distribution, and measurement • Create structured content, metadata, provenance, rights, and workflow capabilities • Design human controls for strategy, taste, claim substantiation, brand safety, and material approvals • Connect content creation, distribution, activation, and measurement • Use customer and performance signals to improve product, content, and channel decisions • Run discovery and testing to validate customer value before scaling capabilities • Define clear measurement for customers and internal teams • Protect editorial independence and ensure customers cannot buy conclusions, rankings, or favorable independent coverage • Set decision rights across Product, Editorial, Research, Creative, Delivery, and commercial teams • Align Product, Engineering, Data, Research, Editorial, Creative, Marketing, Revenue, and customer-delivery teams • Define and track product, customer, business, and trust metrics • Communicate product tradeoffs, investment needs, evidence, and progress to senior stakeholders

🎯 Requirements

• US-based • 10+ years of product management experience, including Principal- or lead-level ownership of customer-facing products • Demonstrated product experience in both content systems and advertising, adtech, audience activation, or performance-marketing products • Strong product judgment in AI-enabled workflows, data products, audience experiences, and human-in-the-loop controls • Experience consolidating or modernizing a broad portfolio into a sequenced roadmap, migration plan, and shipped outcomes • Proven ability to work across Editorial, Creative, Engineering, Data, Research, Sales, Marketing, and customer-delivery teams • Commercial fluency across software, services, media, or hybrid models, including entitlements, rights, packaging, and pricing • Excellent communication, customer judgment, and cross-functional influence in ambiguous environments • Authorized to work in the United States without restriction • Additional experience that can help an application stand out: B2B media, content marketing platforms, ad tech, creator tools, owned-media products, proprietary data/research/audience/customer-voice products, content operations, measurement, rights and provenance, or AI-assisted production workflows

🏖️ Benefits

• Flexible work • Ample parental leave • Unlimited PTO • Equitable and inclusive workplace • Professional growth support through the company-wide career framework • Human oversight and judgment in AI-assisted hiring decisions • Option to opt out of AI-assisted application review without disadvantage