Creative Strategy Lead

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $210k - $280k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Gametime

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛍️ eCommerce

⚽ Sports

eCommerce • Entertainment • Sports

Gametime is a platform that offers last-minute ticket deals for sports, music, theater, and other live events. Users can access tickets for a wide range of events, including college football, concerts, comedy shows, theater performances, and professional sports leagues such as the NFL, NBA, MLB, NHL, and MLS. The platform emphasizes a user-friendly experience with features like all-in pricing to avoid hidden fees and a lowest price guarantee. Gametime aims to provide an easy and affordable way for users to experience live entertainment in various cities across North America.

📋 Description

• Translate brand and marketing briefs into creative briefs with a sharp idea and clear territory • Own and evolve Gametime's creative brief process and set the standard for effective briefs • Provide strategic feedback from first brief through final cut • Document learnings from work in market to improve subsequent briefs • Develop creative strategy for new and high-potential platforms including CTV, Spotify, audio, Reddit and podcasts • Partner with channel leads to align creative approach and media plan • Define what better creative means for initiatives such as creator-led content • Design lightweight research or tests and document learnings • Monitor sports, music and theater fandom and synthesize audience data, social listening, qualitative research and performance signals • Surface cultural insights and creative territories for brand and performance creative • Partner with Growth, Brand Marketing and Finance to connect creative strategy to business outcomes • Lead and guide freelance strategists when extra capacity is needed • Mentor junior creatives and share strategy craft • Report to the VP of Creative and work across Growth and Brand Marketing creative

🎯 Requirements

• 10+ years in creative strategy at an agency, a consumer brand, or a media, music, sports or entertainment company • Ability to demonstrate where an insight changed the idea • Ability to distinguish a platform-native idea from a repurposed ad • Ability to write clear, sharp creative briefs that creatives want to work from • Ability to connect briefs to work and results • Comfort with metrics, creative testing and growth-team terminology • Comfort pitching a brand idea • Use of AI for synthesis, trend scanning and pressure-testing while maintaining independent judgment • Experience with strategy across formats and channels such as CTV, audio, podcast and social (bonus) • Experience with creator-led creative strategy (bonus) • Background in live entertainment, sports, music, theater, ticketing or marketplaces (bonus) • Experience mentoring junior talent or directing freelance strategists, with or without formal reports (bonus)

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