Senior Creative Strategist, eCommerce

🔥 33 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $75k - $85k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

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Right Hook Digital

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

🛍️ eCommerce

Consulting • Logistics • eCommerce

Right Hook Digital is a performance growth agency specializing in eCommerce strategy and digital marketing services. They focus on supporting Shopify's most passionate eCommerce founders and pioneering Direct-to-Consumer (DTC) brands by delivering strategies for social media advertising, Google advertising, email marketing, SMS marketing, and influencer marketing. Their approach includes developing in-house solutions like 'True First Part Server-to-Server' tracking technology to enhance data collection and performance. Right Hook Digital is committed to building strong, trust-based relationships with their clients and focuses on achieving consistent growth and results.

📋 Description

• Own ad creative across a portfolio of eCommerce brands • Develop creative strategy and testing roadmaps aligned with client growth objectives • Analyze creative performance to identify winning concepts and diagnose underperformance • Develop performance-driven concepts, angles, hooks, messaging frameworks, scripts and creative briefs for UGC, video, static and carousel formats • Apply customer psychology and direct-response principles to address motivations, objections, awareness levels and purchase barriers • Collaborate with Growth Strategists and Media Buyers on commercial objectives, campaign performance and testing priorities • Review creative assets and provide actionable feedback to improve quality and strategic alignment • Guide and coach Visual Designers • Work directly with clients on strategy calls, content planning, shoot guidance and creative recommendations • Contribute to creative frameworks and processes for ideation, briefing, testing and learning

🎯 Requirements

• 4+ years of experience in performance creative strategy, including substantial hands-on experience with DTC/eCommerce brands • Strong experience developing and testing Meta (Facebook & Instagram) paid social creative • Proven understanding of what drives performance on Meta • Proven track record of developing direct-response creative that contributes to measurable performance improvements • Ability to interpret results and turn insights into creative testing and iteration strategies • Deep understanding of direct-response marketing, customer psychology and conversion-focused messaging • Confidence working directly with clients and cross-functional teams • Experience working in a performance marketing or growth agency (bonus) • Experience developing performance creative for TikTok, YouTube and Pinterest (bonus) • Experience coaching or mentoring designers, video editors or other creative team members (bonus) • Experience contributing to creative frameworks, playbooks or process improvements (bonus)

🏖️ Benefits

• Competitive salary: USD $75,000-$85,000 annually, depending on experience • Remote-first work • Real ownership and direct impact on eCommerce brand growth • High-performance creative environment • Mentorship and professional development opportunities • Opportunities to contribute to the evolution of the Creative function

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