Creative Strategy Lead

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $100k - $120k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 11%

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OnHires

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

OnHires is a global IT recruitment and staffing partner that sources, vets, and places technical and creative talent for fast-growing companies. They provide services including vetted developers, sourcing, executive search, talent mapping, RPO, HR consulting, and flexible hiring models (subscription, pay-per-hire, hourly), with a focus on fast, high-quality hires and scalable talent pipelines.

📋 Description

• Research customer motivations, purchasing behavior, pain points, objections, product use cases, and competitor positioning • Turn consumer insights into advertising concepts, messaging angles, hooks, scripts, and visual directions • Develop creative variations for different audiences, platforms, and customer-journey stages • Identify opportunities to communicate product benefits through direct-response storytelling • Own and improve the creative testing roadmap • Develop testing hypotheses, prioritize experiments, and document results and learnings • Analyze creative performance using hook rate, hold rate, CTR, CVR, and CAC • Translate performance insights into stronger concepts, messaging, scripts, and iterations • Connect creative decisions to acquisition, conversion, and commercial outcomes • Write creative briefs, advertising scripts, hooks, and production guidelines • Direct creative development from concept through final asset review • Review completed assets for messaging accuracy, quality, product representation, and testing alignment • Provide actionable feedback to creators, editors, and designers • Establish workflows connecting research, development, production, testing, and iteration • Collaborate with Paid Media, Social Media, and Creator Partnerships teams • Improve creative quality, production efficiency, and performance-driven decision-making • Report directly to the CEO as an individual contributor with no direct reports

🎯 Requirements

• Proven hands-on performance creative strategy experience with DTC brands selling physical consumer products, including ownership of creative concepts, testing, and performance-driven iteration • Recent experience developing paid advertising creative for e-commerce or direct-to-consumer products • Portfolio demonstrating personally developed creative concepts, hooks, scripts, and briefs, ideally supported by testing insights and measurable commercial outcomes • Strong consumer research skills and ability to translate customer insights into advertising concepts • Excellent direct-response copywriting, storytelling, and creative judgment • Demonstrated experience developing and executing structured creative testing programs • Ability to interpret creative performance data and use findings to guide creative decisions • Experience briefing and directing UGC creators, video editors, designers, and other creative production partners • Ability to own creative strategy while remaining actively involved in hands-on execution • Strong collaboration and communication skills • Professional English proficiency • Nice to have: in-house experience with a physical consumer-product DTC brand • Nice to have: background in lifestyle, fashion, accessories, travel products, outdoor gear, or related consumer categories • Nice to have: sustained ownership, long-term contributions, and measurable creative improvements within a brand or client account

🏖️ Benefits

• Remote work • Monday–Friday, 9-to-5 schedule • Direct access to and close collaboration with the CEO • Opportunity to own and build the creative strategy function • Measurable impact on commercial results • Hands-on individual contributor role without people management • Opportunity to help shape a growing DTC brand and in-house marketing function

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