Senior Creative Strategist, Performance Marketing

Job not on LinkedIn

🔥 24 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $163.6k - $245.4k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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📋 Description

• Independently lead creative and content strategy for a defined growth portfolio within Demand Generation • Own initiatives from audience insight and strategic planning through development, launch, experimentation, and optimization across paid and unpaid experiences • Build audience-specific and audience-agnostic messaging frameworks across channels, funnel stages, formats, and landing pages • Identify audience needs and experimentation opportunities using performance data, customer research, channel trends, and business priorities • Co-develop quarterly tactical plans and own the portfolio testing roadmap • Lead creative and content development from insight and concept through launch • Write strategic briefs, develop messaging, provide feedback, and coordinate creative, agency, and technical partners • Conduct performance reviews and distinguish creative signals from media delivery and audience effects • Synthesize learnings across experiments and channels • Scale winning messages across paid social, display, native, online video, streaming/CTV, mobile, digital out-of-home, direct mail, and emerging channels • Identify and execute landing-page experiments to improve conversion • Develop self-serve, AI-enabled frameworks, templates, tools, and workflows • Connect creative and content decisions to business outcomes and communicate recommendations to stakeholders and leadership • Structure ambiguous initiatives, align stakeholders, resolve dependencies, and drive delivery independently • Build partnerships across channel marketing, creative, agencies, analytics, CRO, Web, SEO, and other teams

🎯 Requirements

• 6+ years of relevant experience across creative strategy, performance marketing, growth marketing, integrated marketing, content strategy, advertising, or a related discipline • Demonstrated ownership of complex programs and measurable business outcomes • Strong creative judgment and business acumen • Advanced fluency with AI-powered tools and workflows • Experience applying AI across research, ideation, briefing, creative development, analysis, and optimization • Strong analytical and experimentation skills • Experience forming hypotheses, designing or evaluating creative tests, interpreting performance data, and translating results into recommendations • Experience developing messaging strategies, value propositions, creative territories, or messaging hierarchies • Experience independently leading complex creative or content initiatives from insight and planning through launch and iteration • Strong understanding of performance marketing and the relationship between creative, media, content, and post-click experience • Strong cross-functional influence, prioritization, and communication skills • Preferred: agency environment experience; unpaid content, SEO-informed website experiences, educational resources, or interactive tools; creative testing programs; conversion rate optimization; self-serve creative systems or AI-enabled workflows; marketing products to small businesses, merchants, or B2B audiences

🏖️ Benefits

• Remote work • Medical insurance • Flexible time off • Retirement savings plans • Modern family planning • Reasonable accommodations throughout the recruitment process

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