Global Product Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $116k - $174k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

🏥 Healthcare

🏢 Enterprise

💰 $1.2G Post IPO secondary on 2024-12

Healthcare • Enterprise

GE HealthCare is a global healthcare technology company focused on developing products, technologies, and solutions that improve patient care and healthcare delivery. The company emphasizes innovation, next-generation solutions, and improving wellbeing worldwide. It operates in many countries (offices in 80 countries) and offers career opportunities across early careers and professional roles. GE HealthCare communicates a mission to make healthcare better and champions employee wellbeing, diversity, and equal opportunity.

📋 Description

• Build and drive launch plans for each product launch, including internal readiness, training, and milestone tracking • Coordinate external launch delivery, including campaigns, press activities, and webinars • Track launch milestones and flag risks to the Director • Own portfolio marketing kits, including battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools • Maintain current and accurate sales-facing content aligned with portfolio positioning • Run product-level competitive tracking and win/loss analysis • Feed competitive findings into portfolio strategy and flag competitive shifts • Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools • Ensure content reflects approved clinical and health-economic evidence • Build master assets for regional localization • Support regional teams with opportunity/bowler-level visibility and coordination without directly owning customer relationships • Maintain the asset library and manage content approvals with Marketing Communications • Track launch and campaign KPIs and coordinate events and key-opinion-leader logistics • Consolidate customer, competitive, and regional feedback for roadmap discussions with R&D and Product Management • Support cross-functional coordination with R&D, Clinical, Regulatory, and Market Access on launch deliverables and dependencies • Enable regional product marketing execution

🎯 Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or Engineering; MBA a plus • 3–5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment • Experience building sales enablement content and supporting product launches end-to-end • Comfortable working cross-functionally with Clinical, Regulatory, R&D, and Sales/Commercial teams • Strong project management and prioritization skills • Excellent written and verbal communication skills • English fluency is a must; additional language skills are a plus • Legally authorized to work in the United States • Must successfully complete a drug screen, as applicable

🏖️ Benefits

• Performance-based incentive compensation, which may include cash bonus(es) and/or long-term incentives (LTI) • Medical, dental, and vision insurance • Paid time off • 401(k) plan with employee and company contribution opportunities • Life, disability, and accident insurance • Tuition reimbursement • Professional development • Challenging careers • Competitive compensation

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