Digital Marketing Channel Specialist

Job not on LinkedIn

🔥 9 minutes ago

🇺🇸 United States – Remote

💵 $70.5k - $89.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GEHA Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1937

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

GEHA Health is a large benefits association dedicated to serving federal employees, retirees, and their families. Founded by postal workers in 1937, GEHA offers a comprehensive range of health and dental plans, including FEHB and PSHB options, as well as additional benefits such as gym memberships, vision benefits, and wellness rewards. With a network of 1. 7 million providers nationwide and extensive prescription drug coverage, GEHA prioritizes reinvesting profits to enhance member experiences and support federal workforce health. Their plans include Medicare Advantage options and a robust telehealth offering, ensuring their members receive the best possible care and coverage.

📋 Description

• Support the Digital Channels team and broader Growth team goals. • Utilize Sitecore CMS to coordinate, update, and maintain content across G.E.H.A.’s websites. • Design and implement email campaigns using Salesforce Marketing Cloud. • Post social media content using Sprout Social or directly on platforms. • Perform website content quality assurance. • Track goals on company websites and social platforms. • Analyze website performance metrics, user behavior, and conversion rates. • Analyze social media traffic, engagement, sentiment, and competitive performance. • Analyze email performance, list performance, on-site, and other conversion actions. • Assist with regular reports and presentations on website, social, and email performance. • Translate complex performance data into clear, concise, actionable insights. • Conduct competitive analysis and identify improvement opportunities. • Ensure performance data accuracy, integrity, and reliability through tagging, tracking, and data governance. • Support cross-functional project stakeholders and Growth leadership. • Create and implement webinar assets for customer engagement, clinical, and sales operations. • Participate in marketing strategy and new marketing communication initiatives. • Maintain brand, UX, and CX standards across G.E.H.A. and subsidiary brands. • Track industry trends, best practices, and emerging technologies.

🎯 Requirements

• Bachelor’s degree in marketing, advertising, communications, business analytics, or a related field. • 3-5 years of experience in digital channel management, preferably in a digital marketing environment. • Proficient in Google Analytics, CMS management, email marketing management, and social media management. • SiteCore experience a plus. • Salesforce Marketing Cloud a plus. • Strong analytical and critical thinking skills with the ability to draw actionable insights from complex data sets. • Understanding of business objectives and ability to link campaign analytics findings to strategic goals and initiatives. • Excellent verbal and written communication skills. • Meticulous attention to detail and commitment to data accuracy and quality assurance. • Ability to collaborate effectively with teams and work in a fast-paced, deadline-driven environment. • Passion for staying updated with website analytics and digital marketing trends. • Relevant certifications in web analytics preferred. • Working knowledge of web testing methodologies, HTML, and SEO preferred. • Ability to provide a non-cellular high-speed internet service for a home office. • Minimum internet speed of 30 Mbps download and 5 Mbps upload. • Latency response time lower than 80 ms. • Hotspots, satellite, and wireless internet service are not allowed. • Dedicated space lacking ongoing interruptions to protect member PHI/HIPAA information. • Employees must live in an eligible U.S. state; U.S. territories, Alaska, Hawaii, California, Washington, Oregon, Colorado, Wyoming, Montana, New York, Connecticut, Vermont, Pennsylvania, and Maine are excluded.

🏖️ Benefits

• Competitive pay/salary ranges • Incentive plan • Health/Vision/Dental benefits effective day one • 401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution • Robust employee well-being program • Paid Time Off • Personal Community Enrichment Time • Company-provided Basic Life and AD&D • Company-provided Short-Term & Long-Term Disability • Tuition Assistance Program • Remote and work-from-home options