Director, Field Marketing – Oncology Referrers

🔥 25 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Lead the U.S. field marketing strategy and execution across Oncology for the pharmaceutical diagnostics (PDx) segment. • Drive regional demand generation and deliver on-label product related education. • Coordinate go-to-market execution with sales and tailor national marketing strategies to local market dynamics. • Manage and mentor a team of Regional Field Marketing Managers. • Plan and lead execution of regional/local demand generation initiatives including campaigns and educational programming. • Partner with sales leadership to develop compliant territory specific go-to-market plans and customer activation activities. • Design and track KPIs for regional marketing execution including lead generation and campaign response metrics. • Collaborate with Marketing Franchise team to develop tailored marketing messaging and field kits based on customer insights. • Work with Regulatory, Legal and Compliance stakeholders for appropriate design and execution of field marketing activities. • Coordinate presence at key regional and local events in collaboration with events and franchise teams.

🎯 Requirements

• Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred. • 10+ years of pharmaceutical marketing experience, including product launch and brand management. • Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings. • Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration. • Strong strategic thinking, financial acumen, and excellent communication skills. • Ability to manage complex projects with multiple stakeholders in a fast-paced environment. • Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility. • Willingness to travel 50% of the time.

🏖️ Benefits

• Professional development • Challenging careers • Competitive compensation