Director, Field Marketing – Oncology Referrers

🕒 June 26

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 55%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

🏥 Healthcare

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Lead U.S. field marketing strategy and execution across Oncology for the pharmaceutical diagnostics segment • Drive regional demand generation and deliver on-label product-related education • Coordinate go-to-market execution with sales and tailor national marketing strategies to local market dynamics • Manage and mentor Regional Field Marketing Managers • Plan and execute regional/local demand generation initiatives, awareness campaigns, and educational programming • Partner with sales leadership on compliant territory-specific go-to-market plans and customer activation • Design and track regional marketing KPIs, including lead generation, campaign response, referring physician attendance, and site conversion • Collaborate with Marketing Franchise and Centers of Excellence teams to develop tailored messaging, field kits, and programming • Integrate clinical field and customer insights into brand and go-to-market strategy • Work with Regulatory, Legal, and Compliance stakeholders on field marketing activities • Coordinate presence at regional and local events • Refer customer questions to medical affairs, market access, and product development teams as appropriate • Own national-level metrics for local activities, educational activities, and demand-generation goals • Report to the Head of Marketing and collaborate with Sales, Market Access, Commercial Operations, and Compliance

🎯 Requirements

• Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advanced degree preferred • 10+ years of pharmaceutical marketing experience, including product launch and brand management • Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings • Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration • Strong strategic thinking, financial acumen, and excellent communication skills • Ability to manage complex projects with multiple stakeholders in a fast-paced environment • Demonstrated ability to work in matrixed organizations with increasing levels of responsibility • Willingness to travel 50% of the time • Strong sales and marketing expertise in pharmaceutical diagnostics or MedTech supporting therapeutic enterprise-scale program activation • Deep knowledge of B2B2C healthcare models, preferably with experience in radiology or relevant MedTech or pharmaceutical diagnostic categories • Strong customer familiarity and willingness to spend time in the field • Strong sales coaching background • Ability to manage competing priorities for a complex team • Knowledge of ROMS and ROI for marketing events, market activation, and demand generation • Change management and team scaling • Must be legally authorized to work in the United States • Employment visa sponsorship is not available now or in the future

🏖️ Benefits

• Professional development • Challenging careers • Competitive compensation • Equal Opportunity Employer • Relocation assistance not provided • Potential customer vaccination mandates may apply to certain employees