Marketing Optimization Lead

🕒 August 4

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 47%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

🏥 Healthcare

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Own and continuously improve the AIS marketing operating rhythm • Design and embed standard work and best-practice processes • Lead the annual marketing planning process across the AIS segment • Identify and implement marketing workflow improvements • Manage the new product introduction process for AIS Marketing • Maintain NPI standard work, templates, and governance frameworks • Partner with Product Management, Sales, and Medical Education on NPI readiness • Champion marketing education delivery and maximize the value of marketing licenses, memberships, and learning platforms • Curate regular learning content and best-practice resources • Champion AI and emerging marketing technology adoption across the marketing function • Identify, pilot, and scale AI use cases • Monitor AI developments and recommend opportunities to the Associate Director • Provide light compliance support, including AST workflows during peak periods • Lead or contribute to ad hoc projects supporting the broader marketing function and served businesses

🎯 Requirements

• Bachelor's Degree in Marketing, Business, or a related field • 5+ years of experience in marketing, marketing operations, or a related role, ideally within healthcare or life sciences • Demonstrated experience building or improving marketing processes, planning frameworks, or operating rhythms • Strong project management skills with the ability to manage multiple workstreams and deliver on time • Excellent communication and stakeholder management skills; comfortable presenting to senior leaders • Proficiency in Microsoft Office Suite • Familiarity with marketing or project management platforms • Willingness/ability to work without employment visa sponsorship now or in the future • Legally authorized to work in the United States • Successful completion of a drug screen, as applicable

🏖️ Benefits

• Professional development • Challenging careers • Competitive compensation • Equal opportunity employment • Relocation assistance not provided