Marketing Specialist – Region

Job not on LinkedIn

🔥 2 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $98.6k - $147.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

🏥 Healthcare

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Own the USCAN always-on email portfolio end to end • Build, maintain, monitor, and optimize recurring and trigger-based email programs, including recycled leads, abandoned cart, and welcome series • Build and deploy programs in Marketo, including programs, smart campaigns, triggers, smart lists, and static lists • Maintain campaign ID and child ID naming conventions for reporting and attribution • Advise sales and marketing stakeholders on cadence, audience definition, content sequencing, subject lines, and email strategy • Maintain and enforce email partnership guidelines and the pre-send checklist • Protect sender reputation and deliverability, escalating or pausing activation for compliance, consent, privacy, tracking, accessibility, unsubscribe, or spam-complaint concerns • Design and run A/B testing experiments with defined hypotheses, testing windows, and success criteria • Produce quarterly USCAN email performance reports by segment and sub-business code • Interpret performance results and identify content gaps, audience fatigue, and optimization opportunities • Deliver pre-show, in-show, and post-show email sequences for USCAN events and conferences • Deliver webinar confirmations, reminders, and thank-you emails • Maintain lead source, lead source type, campaign type, and Marketo channel taxonomy • Source and clean operational data feeds and exclude test and internal records before import • Route email assets through brand, accessibility, and compliance review • Manage intake and campaign status in Workfront • Maintain USCAN email best-practice guidance for subject lines, preheaders, copy, CTA discipline, visual hierarchy, responsive design, accessibility, and nurture versus drip campaigns

🎯 Requirements

• Bachelor’s degree from an accredited university or college, or a high school diploma/GED with at least six years of hands-on B2B email marketing and marketing automation experience • Demonstrated experience building and deploying campaigns directly in Marketo; platform administration experience alone does not meet this requirement • Demonstrated experience owning always-on, trigger-based, or lifecycle email programs • Demonstrated ability to report email performance against benchmarks, translate results into recommendations, and connect recommendations to commercial outcomes • Strong verbal and written communication skills • Marketo certification • Experience with Workfront or similar project management software • Working knowledge of email deliverability and sender reputation, including authentication, list hygiene, engagement-based sending, and complaint thresholds • Familiarity with email accessibility standards and mobile-first, responsive design • Experience with a template-based email build tool like Knak • Experience operating in a regulated or medically reviewed content environment, including MLR or Veeva-type approval workflows • Experience with Salesforce and lead source and campaign taxonomy governance across a Marketo–CRM integration • Experience partnering with sales development or inside sales teams on email sequences and recycled-lead programs • Comfort operating as the single named owner of a channel • Experience in healthcare, medical device, or another regulated B2B industry • Must be legally authorized to work in the United States • Employer will not sponsor employment visas

🏖️ Benefits

• Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI) • Medical, dental, and vision insurance • Paid time off • 401(k) plan with employee and company contribution opportunities • Life, disability, and accident insurance • Tuition reimbursement • Professional development • Relocation assistance is not provided