Digital Experimentation Strategist

🕒 October 22

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $71.3k - $107k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

General Mills

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1928

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

General Mills is a leading global food company that has been dedicated to making food for over 150 years. They create a wide array of beloved products, ranging from cereals and snacks to meals that bring joy to families around the world. Driven by a commitment to sustainability and community impact, General Mills focuses on responsible sourcing and healthful food offerings, ensuring that they uphold high standards in food safety and ethics.

📋 Description

• Translate business questions into practical test plans across media, messaging, audience, and creative variables • Design and execute social media advertising campaigns to test hypotheses and generate actionable insights • Analyze campaign results, synthesize findings, and share recommendations with project teams and stakeholders • Coordinate with designers on digital assets, including ad creative, DTC websites, and landing pages • Partner with Brand, Insights, R&D, and Marketing teams on business priorities and experimentation needs • Monitor digital trends, emerging platforms, and best practices • Bring fresh thinking, new ideas, and pilot opportunities into the team’s work • Contribute to a culture of curiosity, agility, collaboration, and continuous learning

🎯 Requirements

• Bachelor’s degree in marketing, advertising, communications, business, or a related field • 2+ years of experience in paid social and/or digital media campaign strategy & execution • Experience with social media ad platforms such as Meta, TikTok, and Pinterest, including campaign setup, audience management, and performance optimization • Strong attention to detail, project management, and organizational skills • Ability to manage multiple workstreams, partners, priorities, and deadlines simultaneously • Experience using analytics and reporting platforms to evaluate campaign performance, benchmarks, and statistical significance • Excellent verbal, written, presentation, and storytelling skills • Ability to make complex information clear and actionable • Comfortable operating with ambiguity and adapting quickly as priorities evolve • Ability to collaborate effectively and influence across a large, complex organization and with external partners • Currently authorized to work in the United States on a full-time basis • Must meet minimum age qualifications in the country in which the job is located

🏖️ Benefits

• Health benefits • Retirement and financial wellbeing benefits • Time off programs • Wellbeing support • Perks • Potential eligibility for an annual incentive program

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume