Senior Planner, Amazon Search Specialist

Job not on LinkedIn

🔥 17 minutes ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $82.4k - $137.6k / year

⏰ Full Time

🟠 Senior

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General Mills

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1928

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

General Mills is a leading global food company that has been dedicated to making food for over 150 years. They create a wide array of beloved products, ranging from cereals and snacks to meals that bring joy to families around the world. Driven by a commitment to sustainability and community impact, General Mills focuses on responsible sourcing and healthful food offerings, ensuring that they uphold high standards in food safety and ethics.

📋 Description

• Lead General Mills’ customer marketing paid search strategy and execution for Amazon • Translate customer marketing and brand strategies into paid search plans across key customers and platforms • Recommend budgets, bid strategies, and keyword approaches supporting sales and share growth • Integrate paid search into omnichannel shopper marketing plans and North America Retail portfolio events • Build or oversee campaign setup, including audiences, keywords, negatives, match types, bidding, ad copy, and landing pages • Monitor campaign performance and optimize ROAS, CTR, conversion rate, and other KPIs • Develop and manage test-and-learn roadmaps covering creative, keywords, audiences, and bid strategies • Define KPIs and measurement plans with analytics and media partners • Produce recurring and ad hoc performance reports with results, drivers, and recommendations • Conduct post-event and post-campaign analyses and translate performance into actionable insights • Collaborate with Sales, Customer Marketing, Brand/OU teams, media and agency partners, and retailer media/insights teams • Represent paid search in planning and customer meetings • Share best practices, playbooks, and learnings across the Customer Marketing team • Support paid search budget tracking and stewardship • Ensure campaigns follow brand guidelines, retailer policies, and internal governance standards • Assist with data, process, and tool improvements for efficient, scalable planning and reporting

🎯 Requirements

• Bachelor’s degree, preferably in Marketing, Business, Analytics, Communications, or a related field • 2+ years of hands-on experience managing digital performance campaigns, ideally including paid search • Comfort working with campaign data, including impressions, clicks, CTR, CPC, ROAS, and conversion rate • Demonstrated collaboration with cross-functional teams and/or agency or platform partners • Strong project management and attention to detail • Ability to manage multiple campaigns and deadlines simultaneously • Clear and concise written and verbal communication skills • Experience presenting results and recommendations • Ability to work independently in a fast-paced, evolving environment and take initiative • Applicants must be currently authorized to work in the U.S.; General Mills will not sponsor applicants for a U.S. work visa • International relocation or international remote working arrangements outside of the U.S. will not be considered • Minimum age of 18 • Preferred: Retail media or CPG marketing experience • Preferred: Direct experience with at least one paid search or retail media platform, such as Google Ads, Microsoft Ads, or Amazon Ads • Preferred: Experience building learning agendas and leading structured test-and-learn plans • Preferred: Familiarity with omnichannel shopper marketing • Preferred: 3+ years’ experience in digital marketing, performance media, or customer/shopper marketing • Preferred: Strong analytical skills using Excel and/or Power BI or Tableau • Preferred: Ability to lead through ambiguity and influence without direct authority • Preferred: Strong presentation skills and comfort sharing recommendations with internal and external partners

🏖️ Benefits

• Health benefits • Retirement and financial wellbeing benefits • Time off programs • Wellbeing support • Perks • Potential eligibility for an annual incentive program • Reasonable accommodation during the application or hiring process

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