Senior Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 15%

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Braavo

11 - 50 employees

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Braavo is a technology company changing the way mobile entrepreneurs finance and grow their app businesses. Using data, integrations, and automation, Braavo delivers performance-based funding for mobile app businesses on demand, without dilution or personal guarantees. From bootstrapped health & fitness apps to equity-backed mobile games, founders rely on Braavo for insights to scale predictably and capital to drive exceptional outcomes.

📋 Description

• Develop positioning and messaging for existing and upcoming products • Translate complex financing structures into clear language for founders and CFOs • Own go-to-market for new products, including target customers, use cases, competitive positioning, launch plans, and post-launch iteration • Ensure consistent Braavo messaging across the website, sales process, product materials, and customer communications • Analyze competitor positioning and market trends • Create sales enablement materials including decks, one-pagers, case studies, FAQs, competitive materials, and email language • Analyze prospect questions, confusion points, and win/loss factors • Interview customers and prospects and bring insights to product and leadership teams • Own product-oriented content including product pages, customer stories, launch materials, sales content, email campaigns, and educational content • Work with the founder & CEO, product, originations, underwriting, operations, designers, agencies, and other marketers • Help establish a repeatable product marketing function and feedback loop across customers, sales, product, and marketing

🎯 Requirements

• 4+ years in product marketing, product, growth, or another role with real ownership of B2B product positioning and go-to-market • Demonstrated experience launching new products or major product lines • Excellent writing and ability to explain complex topics clearly • Strong commercial instincts focused on converting positioning into sales • Comfortable working directly with sales, product, leadership, and customers • Able to operate with a lot of autonomy • Curious enough to learn the economics of the mobile app industry and Braavo’s financing products • Experience in fintech, specialty finance, B2B SaaS, mobile apps, gaming, or subscription businesses useful but not required

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