Paid Media Manager

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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Sunday

WebsiteLinkedInAll Job Openings

11 - 50 employees

🍽️ Food & Beverage

💼 Consulting

📦 Logistics

Food & Beverage • Consulting • Logistics

Sunday is a company that offers customized lawn and pest care solutions tailored to individual needs through a subscription service. It provides seasonal applications using non-toxic, environmentally friendly products that are safe for people, pets, and the planet. Customers can enjoy peace of mind with expert advice and guidance, free shipping, and products that avoid harsh chemicals. Sunday aims to transform traditional lawn care by offering an easy, safe, and effective DIY approach that helps maintain beautiful lawns while reducing environmental impact.

📋 Description

• Own the strategy and day-to-day management of paid campaigns across Facebook/Instagram, TikTok, YouTube, Google Ads, paid search, and emerging channels • Lead campaign setup, launches, optimization, targeting refinement, and performance improvement • Distribute and adjust media budgets based on performance trends and long-term growth objectives • Review account performance to identify wasted spend, audience fatigue, and CAC improvement opportunities • Build and implement a test-and-learn framework • Provide leadership on paid social trends, emerging strategies, and performance metrics • Use AI tools to review creative, develop copy variants, accelerate keyword research and bidding, and build reusable systems • Share insights, best practices, and learnings with internal marketing teams • Partner with external agencies on paid creative concepts, briefs, feedback, and final delivery • Collaborate with the Influencer Manager to scale partnership ads • Track and analyze performance using Motion, Haus, Heap, and advertising platforms • Maintain reliable attribution and prepare decision-supporting reports • Design and implement incrementality tests for paid social and YouTube campaigns • Own relationships with key agencies and vendors

🎯 Requirements

• 3+ years of experience in digital advertising, primarily focused on paid social platforms • Hands-on experience running and optimizing YouTube campaigns across the full funnel, from awareness through conversion • Strong analytical and quantitative skills • Strong technical ability in Meta Ads Manager and Google Ads • Ability to make budget and optimization decisions based on data, testing results, and business impact • Strong creative acumen and experience leading and optimizing performance-driven creative development processes, including video-first creative • Expertise in building and implementing a test-and-learn framework • Familiarity with marketing mix modeling (MMM) and using it to allocate spend across channels to maximize incrementality • Preferred: Experience managing Google Search campaigns, including keyword strategy, bidding, and Performance Max • Preferred: Understanding how YouTube, Search, and social channels interact across the funnel and how to plan budget across them • Preferred: Experience with incrementality and geo-lift testing platforms such as Haus • Preferred: Familiarity with creative analytics tools such as Motion

🏖️ Benefits

• Paid full-time employment • Remote work arrangement • Opportunity to lead high-impact paid social campaigns for a rapidly growing, digital-first brand • Opportunity to shape creative strategy with a talented, cross-functional team • Data-driven continuous learning and improvement culture • Ownership and management of relationships with key agencies and vendors • Diverse, vibrant, collaborative company culture

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