Director, Social Media

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $139.2k - $235.2k / year

⏰ Full Time

🔴 Lead

💕 Social Media Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GitLab

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

💰 Secondary Market on 2020-11

Consulting • Marketing • Artificial Intelligence

GitLab is the most comprehensive AI-powered DevSecOps platform, offering tools for automated software delivery, security, and compliance throughout the software development lifecycle. It provides solutions across areas such as AI-assisted development, continuous integration/continuous deployment (CI/CD), source code management, and vulnerability management. GitLab aims to simplify and accelerate software delivery by uniting development, security, and operations on a unified platform. It is particularly recognized for its AI code assistants and has been named a leader in the Gartner Magic Quadrant™ for DevOps Platforms, making it a preferred choice for many enterprises.

📋 Description

• Own the performance of GitLab's social function and its contribution to marketing and business goals • Lead GitLab's global organic social media strategy, channel plans, and editorial priorities • Own GitLab's YouTube strategy, including channel architecture, programming, video formats, packaging, optimization, subscriber growth, and watch-time growth • Partner with Growth Marketing on paid social, creative briefing, audience alignment, boosting, amplification, and performance analysis • Develop audience-focused campaigns supporting company, product, brand, and talent goals • Guide content planning and publishing across social channels while maintaining a consistent GitLab voice • Own the social media budget, tooling stack, and agency, freelance, and production partner relationships • Partner across Marketing, Communications, Product, Sales, Talent Acquisition, and other functions • Build processes for collaboration in GitLab's all-remote, asynchronous environment • Use social listening, audience insights, and performance data to improve content and inform marketing decisions • Lead social measurement frameworks, KPIs, dashboards, and reporting to marketing and executive leadership • Partner with DevRel on community engagement and industry conversations • Build and run creator, influencer, advocacy, and employee advocacy programs • Support executive and expert social presence with Communications • Apply AI tools across the social workflow • Prepare for and guide responses to sensitive or fast-moving issues

🎯 Requirements

• 10+ years in social media, including at least 5 years leading social strategy for a global brand at the senior manager level or above • Experience owning a social function end to end, including strategy, budget, headcount, tooling, and results • Experience leading teams, agencies, and cross-functional programs • Depth in YouTube strategy, including owning and growing a brand or business channel • Hands-on experience growing LinkedIn and X as primary channels • Experience with paid social programs, audience strategy, creative for paid, and interpreting paid performance data • Experience connecting social media programs to broader brand, communications, product, or business priorities • Strong editorial judgment and ability to turn complex topics into clear, engaging content • Fluency with short-form and long-form video • Experience defining social measurement frameworks, KPIs, dashboards, and reporting cadence • Experience building or scaling an employee advocacy program • Fluency with Sprout Social, Meltwater, and EveryoneSocial or equivalent enterprise social tools • Experience running social programs across multiple regions and languages • Ability to manage multiple priorities and make sound decisions in fast-moving situations • Ability to work effectively in a distributed, asynchronous environment • Passion for GitLab's mission, open source, artificial intelligence, and DevSecOps

🏖️ Benefits

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental Leave