Lead Social Media Manager

Job not on LinkedIn

🔥 22 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $115.2k - $194.4k / year

⏰ Full Time

🟠 Senior

💕 Social Media Manager

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GitLab

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

🤖 Artificial Intelligence

🏢 Enterprise

☁️ SaaS

💰 Secondary Market on 2020-11

Artificial Intelligence • Enterprise • SaaS

GitLab is the most comprehensive AI-powered DevSecOps platform, offering tools for automated software delivery, security, and compliance throughout the software development lifecycle. It provides solutions across areas such as AI-assisted development, continuous integration/continuous deployment (CI/CD), source code management, and vulnerability management. GitLab aims to simplify and accelerate software delivery by uniting development, security, and operations on a unified platform. It is particularly recognized for its AI code assistants and has been named a leader in the Gartner Magic Quadrant™ for DevOps Platforms, making it a preferred choice for many enterprises.

📋 Description

• Create, maintain, and execute comprehensive social media content calendars across all platforms • Coordinate content scheduling and publishing using Sprout Social • Ensure consistent posting cadence and optimal timing for our audiences • Plan content themes around developer events, product releases, and industry trends • Manage content approval workflows and deadlines • Develop technical content that resonates with software developers, engineers, and technical decision-makers • Create tutorials, code snippets, technical tips, and developer-focused educational content • Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats • Collaborate with engineering teams to highlight technical innovations and features • Manage daily social media activities across LinkedIn, Twitter/X, Instagram and YouTube • Monitor developer communities and engage in relevant conversations • Optimize posting times and content formats based on developer audience behavior • Track and analyze content performance with focus on developer engagement metrics • Prepare weekly and monthly performance reports • Identify high-performing content types and optimize future posts • Measure employee advocacy program effectiveness • Develop and execute team member advocacy programs to amplify GitLab's brand through employee voices • Create ready-to-share content for team members across all levels • Manage social media presence for GitLab's executive suite, including content creation and coordination • Draft platform-specific posts for C-suite executives across major announcements, product launches, and thought leadership opportunities • Coordinate executive amplification strategies for key company initiatives • Train and support team members on social media best practices and brand guidelines

🎯 Requirements

• 8+ years of social media marketing experience in a B2B SaaS or Software company • Experience creating content for technical or developer audiences • Proven experience with social media management tools, specifically Sprout Social • Track record of managing content calendars and meeting publishing deadlines

🏖️ Benefits

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental Leave