Senior Product Manager, CRM – GTM Systems

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $104.8k - $176.4k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

👻 Ghost score 0%

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GitLab

1001 - 5000 employees

Founded 2014

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

💰 Secondary Market on 2020-11

Consulting • Marketing • Artificial Intelligence

GitLab is the most comprehensive AI-powered DevSecOps platform, offering tools for automated software delivery, security, and compliance throughout the software development lifecycle. It provides solutions across areas such as AI-assisted development, continuous integration/continuous deployment (CI/CD), source code management, and vulnerability management. GitLab aims to simplify and accelerate software delivery by uniting development, security, and operations on a unified platform. It is particularly recognized for its AI code assistants and has been named a leader in the Gartner Magic Quadrant™ for DevOps Platforms, making it a preferred choice for many enterprises.

📋 Description

• Define, own, and maintain the multi-quarter internal product roadmap for the Lead-to-Opportunity domain and broader GTM technology stack integrated with Salesforce • Translate Marketing, Sales Development, RevOps, and GTM leadership strategy into prioritized system capabilities with outcomes and success metrics • Drive quarterly planning with Engineering Managers and BSAs • Maintain process maps, lead lifecycle flows, and decision logs • Serve as the primary product voice for L2O and GTM Systems initiatives • Lead discovery, requirements workshops, business process design, and stakeholder alignment sessions • Mentor BSAs in product thinking, requirements structuring, acceptance criteria, and roadmap communication • Lead initiatives end-to-end from discovery through launch and post-launch measurement • Write user stories, acceptance criteria, and lead-flow/data-flow diagrams • Manage backlog intake, triage requests, and defend prioritization decisions • Define and report success metrics including lead response time, routing accuracy, conversion rate, data quality, and adoption • Identify and de-risk dependencies across adjacent domains • Own UAT strategy and acceptance criteria • Partner with architects and engineering managers on Salesforce and MarTech integration design, API design, data modeling, and integration patterns • Maintain domain-level roles and responsibilities clarity across technical managers, BSAs, and adjacent pods

🎯 Requirements

• 7+ years in Salesforce product management, business systems analysis, or Marketing/Revenue Operations technology roles, with demonstrated growth into product ownership • Strong working knowledge of Lead-to-Opportunity processes, including lead capture, scoring, routing, and conversion • Hands-on familiarity with Salesforce Sales Cloud and marketing automation platforms such as Marketo, HubSpot, or Pardot • Familiarity with lead scoring and routing tools, and data enrichment or intent providers • Good understanding of quoting process • Experience owning and communicating multi-quarter internal product roadmaps to senior business and technology stakeholders • Experience leading initiatives end-to-end with multiple stakeholders and competing priorities across Marketing and Sales • Technical fluency in API design, data model decisions, and integration trade-offs • Experience mentoring or upskilling analysts and BSAs • Excellent written and verbal communication • Ability to operate in ambiguity and drive structure • Experience with AI-assisted development workflows, data governance and compliance for lead data, or prior people-management experience

🏖️ Benefits

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental Leave

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