Senior Manager, Demand Generation

🕒 May 19

🏄 California, Pennsylvania – Remote

🏄 California – Remote 🔔 Pennsylvania – Remote

💵 $132k - $165k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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G-P

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

👥 HR Tech

📋 Compliance

☁️ SaaS

HR Tech • Compliance • SaaS

G-P is a leading global company specializing in Employer of Record (EOR) solutions, providing businesses with the tools to hire, onboard, and manage teams in over 180 countries quickly and compliantly. The company offers a comprehensive suite of global employment products under its G-P Meridian Suite™, including services for hiring employees and contractors, managing global payroll, time management, expenses, HR support, and employee assistance. G-P is recognized for its compliance expertise, featuring the world's first AI-based HR compliance advisor, G-P Gia™, which delivers AI-driven advice and solutions for HR compliance challenges. With a strong network of partners and industry-leading EOR SaaS solutions, G-P supports HR, legal, and financial compliance globally. Their offerings are designed to simplify the employment lifecycle and accelerate global business expansion.

📋 Description

• Define and lead global acquisition strategy across PPC, paid social, content syndication, webinars, and chat • Own channel-level funnel targets for Direct Acquisition sales motion. Develop quarterly plans to achieve growth goals • Monitor end-to-end funnel performance across acquisition channels. Identify funnel leaks and conversion gaps • Own relationship with paid media agencies and external vendors. Set performance targets, oversee budget allocation, monitor execution quality, and drive continuous efficiency improvements • Continuously analyze performance data, run structured tests, and identify opportunities to improve efficiency, conversion rates, and pipeline contribution across channels

🎯 Requirements

• 8+ years of experience in demand generation or performance marketing • Strong experience in managing global and localized PPC campaigns, with a focus on lead generation and campaign optimization • Proven ability to develop and execute integrated marketing campaigns across multiple channels (PPC, email, content, etc.) • Proficient in HubSpot and Salesforce to manage lead flow, segmentation, and reporting • Strong analytical mindset with the ability to interpret data, identify trends, and drive data-driven decisions that improve outcomes. • Proactive in identifying operational bottlenecks and proposing solutions to improve lead flow, routing, and data quality • Strong communication skills with a collaborative attitude, working effectively with a cross-functional team.

🏖️ Benefits

• Generous paid parental leave • Flexible time off • Spending accounts • Medical insurance • Dental insurance • Vision insurance • Sabbatical after 5 years • Commission structure for sales roles • Annual bonus for non-sales roles