Senior Advertising Manager – Paid Media

🕒 May 18

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $80k - $85k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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C.A. Fortune

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1983

🤝 B2B

🛒 Retail

🛍️ eCommerce

B2B • Retail • eCommerce

C. A. Fortune is a modern sales brokerage firm that specializes in driving consumer action and fostering growth for major organizations and emerging brands. The company focuses on connecting its clients with retail decision-makers, providing sales support, and delivering innovative marketing strategies to enhance brand presence and sales performance. At the core of C. A. Fortune's approach is the integration of retail insights, high-performance e-commerce solutions, and creative marketing to ensure clients' products are successfully placed and sold in the market. C. A. Fortune prides itself on being a strategic partner with the agility to adapt to the fast-paced, ever-changing consumer landscape, helping their clients to become influential players in their respective industries.

📋 Description

• The Sr. Advertising Manager – Retail Media is a senior individual contributor role responsible for owning and driving clients’ digital advertising strategies across major retail media networks. • This person acts as the primary day-to-day strategic lead for assigned clients, proactively communicates with senior stakeholders, drives process improvements as the team scales, and ensures the team delivers measurable business outcomes through insight-led retail media strategies. • Partner with internal account teams and external clients to develop and execute retail media strategies aligned with client business objectives, growth targets, and promotional calendars. • Serve as the primary POC for senior stakeholders. Proactively communicates performance trends, optimization plans, risks, and strategic recommendations. • Translate performance data into compelling client narratives — connecting media results to business outcomes such as incrementality, profitability. • Conduct keyword research, competitor analysis, market research, and platform innovation scouting. • Stay current on retail media trends, platform updates, and measurement methodologies. Proactively bring new ideas and testing opportunities to the team and clients.

🎯 Requirements

• Bachelor’s degree and 3+ years of experience managing larger-scale digital advertising or retail media accounts (CPG or e-commerce experience strongly preferred). • Demonstrated hands-on expertise with Amazon (including DSP), Walmart Connect, Instacart, Kroger, or comparable retail media networks. • Proven ability to synthesize large, complex datasets into concise, digestible insights and strategic recommendations tailored for client stakeholders and internal teams. • Strong strategic thinker with excellent analytical skills and attention to detail — able to connect small optimizations to big business results. • Exceptional written and verbal communication skills with the ability to influence and align cross-functional partners and clients. • Thrives in a fast-paced, entrepreneurial, high-growth environment and can effectively manage multiple priorities and larger accounts.

🏖️ Benefits

• PTO and sick days • 11 paid company holidays per year • 1 floating holiday • 2 paid volunteer days per year • 3 months fully paid parental leave (regardless of gender) • Medical, dental, and vision • Paid company life insurance • 401k with company match • Bonus eligible • Summer hours (half day Fridays from Memorial Day thru Labor Day)