Senior Paid Search Manager

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🕒 May 6

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Go Fish

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Technology

Go Fish is a full-service digital marketing agency that combines strategy, creative, media, and technology to drive measurable growth for brands. The firm specializes in SEO, AI-driven optimization (Generative Engine Optimization), paid media, social commerce (including TikTok Shop), digital PR, online reputation management, conversion optimization, and website design/development. Go Fish serves eCommerce and technology-focused clients and emphasizes AI-powered tools and analytics to streamline campaign execution and improve visibility across search, social, and emerging AI platforms.

📋 Description

• Serve as the primary point of contact for paid search clients • Own the development and execution of full-funnel search strategies across Google Ads, Microsoft Ads, and emerging display platforms • Align paid search initiatives with broader business goals and integrated media strategies • Proactively identify growth opportunities and recommend new tactics, tests, and investments • Oversee day-to-day campaign execution across Search, Shopping/PMax, Demand Gen, App, and/or Video tactics • Lead ongoing optimizations including bidding strategies, audience targeting, creative testing, and account structure improvements • Ensure campaigns are pacing effectively against budgets and performance targets • Continuously test and iterate to improve efficiency, scale, and incrementality • Manage budgets across accounts with a strong focus on accuracy and performance • Monitor pacing daily/weekly and make adjustments to ensure spend aligns with goals • Forecast performance and investment needs based on historical data and trends • Own reporting cadence and performance communication with clients • Translate campaign data into clear, actionable insights tied to business outcomes • Leverage tools like GA4, platform reporting, and CRM data to inform strategy • Develop narratives that go beyond metrics to explain impact and next steps • Partner with paid social, SEO, and programmatic teams to ensure alignment and cohesive strategy • Contribute to integrated media planning and holistic performance strategies • Identify opportunities where search can support or amplify other channels

🎯 Requirements

• Strong fluency in paid search platforms (Google Ads, Microsoft Ads) with a minimum of 5 years of paid search experience • Experience managing budgets, pacing, and performance across multiple accounts • Proven ability to own client relationships and communicate performance effectively • Deep understanding of search tactics including keyword strategy, bidding, and automation • Analytical mindset with the ability to turn data into actionable insights • Experience with GA4 and/or CRM integrations is a plus • Google Ads and Microsoft Ads certifications preferred • Clear and confident communicator in client-facing and internal environments • Ability to explain performance trends, testing insights, and optimization strategies in a digestible way • Strong organizational skills and ability to manage multiple deadlines and priorities • Collaborative, proactive, and solutions-oriented mindset • Strong attention to detail

🏖️ Benefits

• Paid Search Remote (United States)