Senior Performance Marketing Manager

🕒 April 29

🏄 California – Remote

🏄 California – Remote

💵 $150k - $170k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 50%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fieldguide

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

🏥 Healthcare

🤖 Artificial Intelligence

Consulting • Healthcare • Artificial Intelligence

Fieldguide is a modern, award-winning AI platform designed for advisory and audit firms. It helps streamline engagements, increase efficiency, and improve client satisfaction through its end-to-end engagement analytics. The platform supports various services, including risk advisory, cybersecurity and privacy, regulatory compliance, SOC readiness and audits, IT audits, and financial audits. Fieldguide integrates with popular productivity and IT tools to provide a seamless user experience, allowing for automated management of requests, documents, and reports. Trusted by top industry firms, Fieldguide enhances the practice of audit and advisory services with AI-driven innovations that save time and improve margins.

📋 Description

• Own paid search across Google Ads and Microsoft Ads, including keyword and query strategy, bid management, ad copy, negative keyword hygiene, and landing page pairing • Own paid social across LinkedIn Ads, including audiences, creative testing, bidding, conversion tracking, and lead handoff • Build into emerging paid surfaces where the ideal customer profile is present • Own third-party media and paid distribution, including programmatic display, native, OLV, DOOH, content syndication, and related agency and trading desk relationships • Own landing page performance, CRO test roadmap, demo request path, form and gating strategy, and the website as a demand generation tool • Run the conversion testing program in-house • Own budget allocation across channels, in-quarter reallocation, monthly forecast versus actual, and agency spend management • Provide quarterly kill-or-scale recommendations per channel and vendor • Build full-funnel paid measurement, including attribution model, event-based tracking, and a clear connection from spend to pipeline to revenue • Partner with RevOps and Marketing Ops teams • Use AI to multiply output, including agentic monitoring for spend or performance anomalies • Share AI workflows to compound team leverage

🎯 Requirements

• 5+ years in B2B performance or growth marketing • Experience owning a paid budget and a pipeline number • Experience at the scale of the monthly paid spend and pipeline contribution being scaled into • Recent hands-on experience personally building, structuring, and optimizing paid search and paid social campaigns • Ability to explain recent account changes and their rationale • Full-funnel and revenue thinking; ability to trace paid spend to MQL, SQL, SQO, and closed revenue • Experience with attribution models and event-based tracking • In-house CRO and landing page testing experience • HubSpot fluency • Proficiency with Google Ads, Microsoft Ads, and LinkedIn Campaign Manager • Vendor and agency management experience • Demonstrable AI practice in paid execution • B2B experience with a considered, multi-stakeholder sale • Professional services, accounting, audit, or fintech experience is a plus • B2C or PLG-only experience is not a fit

🏖️ Benefits

• Competitive compensation packages with meaningful ownership • Unlimited PTO • 401k • Wellness benefits starting your first day • Technology & Work From Home reimbursement • Flexible work schedules • Equity • Bonus