Demand Generation Manager

🕒 April 29

🏄 California – Remote

🏄 California – Remote

💵 $120k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Fieldguide

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤖 Artificial Intelligence

💸 Finance

☁️ SaaS

Artificial Intelligence • Finance • SaaS

Fieldguide is a modern, award-winning AI platform designed for advisory and audit firms. It helps streamline engagements, increase efficiency, and improve client satisfaction through its end-to-end engagement analytics. The platform supports various services, including risk advisory, cybersecurity and privacy, regulatory compliance, SOC readiness and audits, IT audits, and financial audits. Fieldguide integrates with popular productivity and IT tools to provide a seamless user experience, allowing for automated management of requests, documents, and reports. Trusted by top industry firms, Fieldguide enhances the practice of audit and advisory services with AI-driven innovations that save time and improve margins.

📋 Description

• Own Email Nurture & Lifecycle Campaigns: Plan, execute, and optimize segmented email nurture programs and lifecycle campaigns with personalized messaging. Partner with Marketing Ops for execution, testing, and measurement. • Leverage AI Across Campaign Execution: Actively use AI tools to streamline workflows, accelerate content creation, personalize messaging at scale, and continuously find smarter ways to execute across all channels • Run the Webinar Program: Drive webinar promotion, logistics, and post-event follow-up to maximize lead generation and engagement. • Own Paid Advertising: Plan and run paid search and LinkedIn campaigns - handling keyword management, bid strategy, ad copy, audience segmentation. Leverage AI to automate as much as possible. • Report on Campaign Performance: Own biweekly performance reporting across all demand generation channels—tracking key metrics, surfacing insights, and flagging optimizations to keep campaigns performing against goals.

🎯 Requirements

• 4–7 years of experience in B2B SaaS marketing, with a focus in demand generation, performance marketing, or lifecycle marketing • Lives and breathes AI, consistently leveraging AI tools to automate workflows, accelerate content creation, optimize campaigns, and do more with less • Execution excellence, with a track record of bringing campaign plans to life • Strong project management skills, able to juggle multiple campaigns, coordinate cross-functional stakeholders, and consistently hit deadlines in a fast-paced environment • Proven track record building and executing email nurture programs and lifecycle campaigns end-to-end • Hands-on experience managing paid search and display campaigns, including Google Ads, keyword management, and bid optimization • A bias for action, someone who moves fast, tests often, and iterates based on results • A collaborative, team-first mindset and strong cross-functional communication skills

🏖️ Benefits

• Competitive compensation packages with meaningful ownership • Unlimited PTO • 401k • Wellness benefits starting your first day • Technology & Work from Home reimbursement • Flexible work schedules