Marketing Manager

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Globalli

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 $15.5M Seed on 2025-04

HR Tech • SaaS • B2B

Globalli is an all-in-one global people platform and workforce management SaaS that provides global payroll, HRIS, contractor payments, localized compliance and AI-powered automation to hire, manage and pay employees and contractors in 125+ countries. It consolidates HR, payroll, performance, engagement, benefits, and multi-currency payments into a single cloud platform to simplify onboarding-to-offboarding, ensure local compliance, and provide centralized visibility for distributed teams. Globalli primarily serves businesses with globally distributed workforces seeking scalable, compliant HR and payroll solutions.

📋 Description

• Execute marketing campaigns to drive qualified leads and support sales pipeline growth. • Support inbound and outbound marketing initiatives across digital and social channels. • Collaborate with Sales to align campaigns with target customer segments and revenue priorities. • Monitor and optimize campaign performance based on conversion and engagement metrics. • Own execution of social media strategy and day-to-day management across LinkedIn and other relevant platforms. • Manage execution of content marketing initiatives across LinkedIn, email, and web channels. • Support development and distribution of thought leadership, product messaging, and customer stories. • Maintain a content and social calendar, ensuring consistent execution and posting cadence. • Support brand awareness through consistent digital and social presence across channels. • Execute SEO initiatives to improve organic visibility and website traffic. • Identify keyword opportunities and support content optimization efforts. • Monitor website performance and recommend improvements to increase engagement and conversions. • Use HubSpot and other marketing tools to execute and track campaigns. • Maintain accurate marketing data and campaign tracking. • Monitor key performance metrics including lead volume, traffic, social engagement, and conversion rates. • Provide regular reporting on campaign performance and insights. • Work closely with Sales, Product, Customer Success, and Leadership teams. • Support go-to-market initiatives including product updates and campaign launches. • Contribute to improving marketing effectiveness through feedback and insights.

🎯 Requirements

• 4–7+ years of experience in Marketing, Lead Generation, Social Media, or Digital Marketing • Experience in B2B SaaS strongly preferred • Exposure to lead generation, social media management, or revenue-focused marketing programs • Experience working with Sales teams or revenue-driven environments. • Strong understanding of digital marketing, lead generation, social media strategy, and campaign execution. • Experience managing social media platforms (especially LinkedIn), email marketing, and content distribution. • Strong writing and communication skills. • Ability to manage multiple priorities in a fast-paced environment. • Analytical mindset with ability to interpret marketing performance data. • Experience with HubSpot or similar CRM/marketing automation tools. • Familiarity with SEO tools and website analytics (e.g., Google Analytics). • Comfortable working with marketing funnel metrics and reporting dashboards. • Experience in HR tech, payroll, PEO, or fintech SaaS environments (Preferred). • Experience in high-growth or early-stage startup environments (Preferred). • Exposure to account-based marketing (ABM) or lifecycle marketing (Preferred). • Experience supporting or coordinating freelancers, agencies, or interns (not required).