Senior Manager, Content Marketing – Nonprofits

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GoFundMe.org

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded none

🤲 Charity

🤝 Non-profit

🌍 Social Impact

Charity • Non-profit • Social Impact

GoFundMe. org is a registered 501(c)(3) nonprofit organization that operates independently from GoFundMe, Inc and the GoFundMe fundraising platform. It focuses on rapidly raising and distributing funds to assist people and communities in times of crisis, such as natural disasters and social injustices. Since its inception in 2017, GoFundMe. org has raised and distributed over $160 million across more than 150 funds, providing over 15,000 grants to meet urgent needs and support critical social change. The organization collaborates with a wide range of community and corporate partners to drive philanthropic priorities and social impact goals, leveraging GoFundMe, Inc’s technology and resources. GoFundMe. org also accepts various forms of donations, including checks, crypto, donor-advised funds, and wire transfers, to maximize its impact.

📋 Description

• Lead nonprofit content strategy across the Global Go To Market organization in collaboration with Events and Comms teams • Develop and maintain the editorial point of view and content coverage guidelines • Monitor cultural and industry moments and contribute GoFundMe’s voice to relevant conversations • Align content strategy with product launches, campaign priorities, and broader marketing goals • Own the end-to-end content calendar, balancing thought leadership with pipeline-connected content and tracking performance • Write and edit high-visibility content, including flagship pieces and cornerstone articles • Set the editorial quality bar through content reviews and elevation of team work • Lead and grow a team of writers through structure, creative direction, and mentorship • Build content-team processes and infrastructure, including briefing templates, editorial workflows, review cycles, and contributor relationships • Track organic traffic, engagement, pipeline influence, and audience growth • Use performance findings to refine content strategy and distinguish distribution issues from content-quality issues • Shape channel strategy, including publishing, repurposing, and reach expansion

🎯 Requirements

• 10+ years of B2B content experience • At least 3 years in a team leadership or senior editorial role • Portfolio covering thought leadership, long-form content, and pieces with a clear, distinctive voice • Proven experience building or significantly scaling a content function • Proclivity for data and an opinion on content terminology • Strong editorial instincts • Ability to give direct, specific, and actionable feedback • Comfort with performance analysis and a track record of using it to inform editorial decisions • Experience with SEO fundamentals • Experience with content distribution • Experience with pipeline-connected content strategy in a SaaS environment

🏖️ Benefits

• Competitive pay • Comprehensive healthcare benefits • Equity • Dental insurance • Vision insurance • Life insurance • 401(k) saving program • Geolocation differentials that may increase pay depending on work location • Financial assistance for hybrid work • Family planning financial assistance • Generous parental leave • Flexible time-off policies • Mental health and wellness resources • Learning, development, and recognition programs • Employee resource groups • Volunteering program