
201 - 500 employees
Founded 2018
💼 Consulting
📦 Logistics
☁️ SaaS
💰 Series A on 2021-11
Consulting • Logistics • SaaS
HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.
🔥 6 minutes ago
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201 - 500 employees
Founded 2018
💼 Consulting
📦 Logistics
☁️ SaaS
💰 Series A on 2021-11
Consulting • Logistics • SaaS
HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.
• Build and activate an initial pipeline of MSP relationships • Identify and segment MSP profiles and refine the ideal customer/partner profile • Own the MSP relationship lifecycle from outreach and discovery through onboarding, activation, revenue generation, retention, and expansion • Conduct conversations with MSP owners and leaders to test positioning, uncover needs, understand objections, and identify gaps • Develop and validate HighLevel's MSP value proposition • Partner with Affiliate Programs, Product Marketing, Enablement, Marketplace, Product, and other internal teams on messaging, onboarding, enablement, and infrastructure • Learn HighLevel's affiliate ecosystem and connect affiliate-led growth strategies with the MSP business model • Build and improve the MSP go-to-market playbook using market feedback, experiments, performance data, wins, and losses • Identify ecosystem applications and integrations that strengthen HighLevel's MSP value proposition and create revenue opportunities • Develop lighthouse MSP relationships for validation, feedback, advocacy, case studies, and expansion • Track pipeline, activation, revenue performance, market feedback, and key learnings; provide investment recommendations • Operate with a test-learn-adjust-scale approach while maintaining cross-functional alignment • Represent HighLevel at approximately 1–2 relevant MSP industry events per quarter
• Established and active network of relationships with MSP owners, executives, and business leaders • Deep understanding of the MSP ecosystem, including MSP operations, service monetization, recurring revenue, technology evaluation, and vendor decisions • Demonstrated experience building pipeline and developing new business relationships • Strong builder mentality and experience in fast-moving, high-growth, startup, or zero-to-one environments • Ability to operate without a fully established playbook and create one through execution and experimentation • Strong commercial instincts and ability to turn market feedback into actionable GTM recommendations • Curiosity about affiliate-led growth and willingness to learn HighLevel's affiliate ecosystem • Excellent communication and stakeholder influence skills • Ability to work cross-functionally across Affiliate Programs, Marketing, Product Marketing, Enablement, Product, and Marketplace teams • Ability to analyze relationship performance, pipeline, activation, and revenue data • Willingness and ability to travel approximately 1–2 times per quarter • 5+ years of relevant experience in the MSP ecosystem, MSP-focused technology, SaaS partnerships, channel development, business development, or related roles • Familiarity with SaaS platforms, APIs, integrations, and technical ecosystem concepts preferred • Experience with vertical SaaS, platform ecosystems, or product-led growth environments preferred
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