North American Marketing Manager

🔥 2 minutes ago

🏄 California, Pennsylvania, +1 more states – Remote

🏄 California – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Goliath

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏭 Manufacturing

🎮 Gaming

Manufacturing • Gaming

Goliath is a family-owned global toy and game company, founded in 1980, with a mission to bring fun to every household. Operating globally with offices in key locations, Goliath creates, manufactures, and distributes a diverse range of toys, games, and puzzles that encourage creativity and learning. Notable brands include The Floor is Lava, Wahu, NexCube, and Pop the Pig. Through strategic acquisitions, Goliath has expanded its portfolio and presence in over 100 countries, ensuring a unique blend of fun, learning, and adventure in its products.

📋 Description

• Develop and champion North American brand strategies that drive awareness, engagement, and sales • Build annual marketing plans aligned to business goals and retail priorities • Partner closely with Global Brand teams to localize strategies for the North American market • Translate consumer, category, and cultural insights into actionable brand plans • Lead integrated marketing campaigns across Paid Media, Social Media, Public Relations, Influencer Marketing, Retail & Shopper Marketing, and Experiential Activations • Drive campaign development from brief through execution and performance analysis • Manage agency partners and ensure best-in-class creative output • Partner with Sales and Retail Development teams to create compelling retailer-specific programs • Support key account presentations and marketing sell-in opportunities • Develop promotional and merchandising initiatives that drive velocity and visibility at retail • Track campaign effectiveness and business impact • Analyze brand performance, consumer trends, and competitive activity • Recommend optimization opportunities and growth initiatives

🎯 Requirements

• 5-7+ years of progressive brand marketing experience • Experience in Consumer Packaged Goods (CPG), Toys, Games, Entertainment, or Licensed Consumer Products preferred • Proven success developing and executing integrated marketing campaigns • Experience working cross-functionally with sales, creative, media, and agency partners • Strong strategic thinking combined with executional excellence • Excellent communication and presentation abilities • Strong understanding of media, social, PR, and retail marketing • Analytical mindset with comfort interpreting performance data • Entrepreneurial, self-starter mentality • Ability to manage multiple priorities in a fast-moving environment

🏖️ Benefits

• 401(k) with company matching • Health, dental, and vision insurance to keep you covered • Life insurance • Flexible spending and health savings accounts to manage your healthcare costs • Paid time off to recharge when you need it • Join a fun, dynamic and creative industry—working with toys and games brings its own rewards