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Associate Creative Director

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

👻 Ghost score 10%

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Logo of Goodway Group

Goodway Group

201 - 500 employees

Founded 1933

💼 Consulting

📣 Marketing

Consulting • Marketing • Advertising

Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.

📋 Description

• Partner with the Sr. Director, Creative Intelligence Studio to lead design and video production teams • Spearhead the agency's use of creative AI platforms and workflows • Manage, mentor, and grow designers and video editors • Provide creative direction, feedback, career development, and approve creative work • Balance workload and resourcing across design and video projects • Foster a collaborative, high-performing studio culture • Identify, pilot, evaluate, and recommend generative image, video, editing, automation, and other creative AI tools • Build and document AI-enhanced creative workflows integrated into production pipelines • Champion Creative Intelligence by combining AI capability with data and audience insight • Train and upskill designers and editors on AI tools and workflows • Develop connected, narrative-driven storytelling across formats and channels • Partner with strategy, copy, account, UX/UI, and project management teams • Elevate visual and narrative craft while maintaining brand and strategic standards • Own day-to-day production workflows, handoffs, feedback loops, and delivery timelines • Streamline production through AI and automation without sacrificing quality • Represent design and video disciplines in enterprise-wide creative strategy • Present creative work and AI-driven innovations to internal stakeholders and clients as needed

🎯 Requirements

• 7+ years of creative experience with a strong foundation in design (graphic design, art direction, or brand design) • Video editing/production experience a plus • Proven experience managing or mentoring designers and/or video editors • Hands-on experience with generative AI and creative AI platforms, such as Claude, Adobe Firefly, Runway, or similar • Track record of applying creative AI platforms to real production workflows • Strong portfolio demonstrating design craft, storytelling, and conceptual thinking • Ability to balance innovation with brand consistency and production discipline • Excellent collaboration and communication skills • Comfortable presenting ideas and rationale to leadership and clients • Curiosity and adaptability, with willingness to test, learn, and iterate • Applicants must be eligible to work remotely in the United States (#usremote)

🏖️ Benefits

• Remote-first work environment • Inclusive, human-first company culture • Diversity and inclusion initiatives • Opportunity to work with a 90+ year established company with a start-up feel • Professional development through mentoring, training, and upskilling on AI tools and workflows

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