
201 - 500 employees
Founded 1933
💼 Consulting
📣 Marketing
Consulting • Marketing • Advertising
Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.
🔥 2 minutes ago
🇺🇸 United States – Remote
⏰ Full Time
🟡 Mid-level
🟠 Senior
⚒️ Technical Product Manager (TPM)
👻 Ghost score 10%
Where this job comes from
Posted on Goodway Group's careers page, not through a job board
First seen by Remote Rocketship 2 minutes ago

201 - 500 employees
Founded 1933
💼 Consulting
📣 Marketing
Consulting • Marketing • Advertising
Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.
• Define and deliver Goodway’s data, AI, digital marketing, and internal business products across its build-and-buy technology ecosystem • Own and evolve the roadmap for one or more technical product areas • Research customer, user, and business needs through interviews, customer conversations, usage data, and feedback • Develop understanding of platforms, data sources, and workflows supporting CRM, media planning, audience activation, programmatic buying, campaign execution, reporting, measurement, and optimization • Translate business goals and user problems into product strategies, priorities, success measures, and delivery plans • Prioritize initiatives based on customer value, business impact, technical feasibility, risk, and organizational capacity • Lead products from discovery and definition through development, launch, and continuous improvement • Write product requirements, user stories, acceptance criteria, process flows, and documentation • Partner with engineering and technical leaders to define scalable solutions, clarify tradeoffs, and manage dependencies • Break complex initiatives into incremental, testable releases • Facilitate backlog refinement, sprint planning, demos, and retrospectives • Manage risks, blockers, assumptions, and cross-functional dependencies • Serve as product advocate and subject-matter expert • Partner with clients and internal users to validate concepts, gather feedback, and support adoption • Collaborate with Sales, Marketing, and Client Services on product value and go-to-market efforts • Define product goals and success metrics and evaluate outcomes using analytics, feedback, experimentation, and business data • Communicate product progress, decisions, tradeoffs, and results to stakeholders and leadership • Understand campaign, audience, media, placement, spend, pacing, performance, and measurement data flows across systems • Help evolve GOES™, Goodway’s AI-native decision intelligence platform
• 6+ years of experience in technical product management, product management, technology consulting, software development, data, analytics, or a related field • Experience taking technology products or complex capabilities from discovery through launch and ongoing iteration • Experience working with internally built products, third-party platforms, data providers, APIs, and integrations • Familiarity with marketing technology and advertising platforms such as Salesforce, Placements.IO, Fluency, audience activation platforms, media planning tools, programmatic platforms, measurement systems, or similar products • Experience working closely with engineering, analytics, data science, or AI teams • Strong understanding of software development lifecycles, Agile methodologies, APIs, integrations, data systems, and cloud-based technology • Working knowledge of SQL and ability to understand data models, analytical workflows, and technical tradeoffs • Experience defining product requirements, user stories, acceptance criteria, workflows, and release plans • Experience with Jira, Linear, Confluence, or similar platforms • Strong analytical, problem-solving, communication, facilitation, and stakeholder-management skills • Ability to operate effectively in a collaborative, fast-moving, and sometimes ambiguous environment • Preferred: experience in digital advertising, ad tech, marketing technology, media, commerce, or data products • Preferred: experience with programmatic advertising, audience data, identity, measurement, attribution, media planning, or optimization • Preferred: experience with data warehouses such as Snowflake, Redshift, or similar platforms • Preferred: experience evaluating or supporting build-versus-buy decisions • Preferred: experience with Sigma, Tableau, Looker, Mixpanel, Amplitude, or Google Analytics • Preferred: experience with AI/ML products, generative AI, LLMs, agentic systems, or intelligent automation • Preferred: experience supporting API partnerships, third-party integrations, or data provider relationships
• Remote-first work environment • Inclusive, human-first workplace • Opportunity to work with a 90+ year established company with a start-up feel • Collaboration with diverse teams across the U.S. and UK • Employee diversity and inclusion initiatives
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