VP of Analytics, Insights, and Data Products

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🚗 Michigan – Remote

🚗 Michigan – Remote

⏰ Full Time

🔴 Lead

📉 Data Analyst

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GOODYEAR & GOODYEAR, INC.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1989

🏠 Real Estate

🌾 Agriculture

Real Estate • Agriculture

GOODYEAR & GOODYEAR, INC. is a Southwest Georgia real estate sales and land management company with nearly 50 years of history. Founded in the late 1950s and now owned by Henry M. Goodyear, III, the firm provides professional services including real estate sales, farm lease and plantation management, row crop and pecan grove management, and payroll and accounting services for landowners. Their focus is on maximizing economic productivity of land while preserving landowner enjoyment and satisfaction.

📋 Description

• Lead the design and implementation of robust data infrastructure to support analytics and business intelligence • Manage database engineering efforts to optimize data storage and retrieval • Ensure effective data warehousing solutions that support efficient data management and reporting • Drive the creation of high-value assets that support strategic decision-making • Develop and manage customer data platforms to capture and analyze customer behavior and preferences • Oversee consumer segmentation efforts to identify and target key audience segments • Lead efforts to identify consumer trends and behaviors to inform product development and marketing strategies • Develop and refine target audience profiles to enhance marketing effectiveness • Leverage propensity modelling to predict customer behavior in the purchase funnel and optimize marketing efforts • Conduct and oversee first-party custom research to gather unique consumer insights • Translate data into actionable customer insights to drive business growth and customer satisfaction • Oversee website analytics to optimize online user experience and engagement • Develop and implement marketing mix models to evaluate and optimize marketing investments • Utilize predictive analytics to forecast marketing outcomes and inform strategy • Lead advanced marketing attribution efforts to accurately measure the impact of marketing activities • Analyze commercial performance data to identify opportunities for growth and improvement • Define brand equity and strength • Oversee network analytics to optimize distribution and operational efficiency • Lead product analytics efforts to inform product development and lifecycle management • Utilize financial analytics to support budgeting, forecasting, and financial planning.

🎯 Requirements

• Bachelor’s degree in Business Administration, Applied Economics, Data Engineering, Data Science, Mathematics, or related field; Advanced Degree Preferred • Minimum of 10 years of experience in data, analytics, and insights, with experience leading large, multi-functional teams • Proven track record of developing and implementing successful data and analytics strategies in a global organization • Experience in the manufacturing or automotive industry is a plus • Expertise in advanced analytics, data science, machine learning, and AI • Proficiency with analytics tools and platforms (e.g., Python, R, SQL, Tableau, Power BI) • Demonstrated ability using Monte Carlo simulations, Real Options, Simulations leveraging a Digital Twin, Causal inference, Bayesian Decision Analysis • Strong understanding of data management, data governance, and data architecture • Exceptional leadership and team management capabilities • Ability to influence and collaborate with senior executives and cross-functional teams • Strong problem-solving skills and a strategic mindset • Excellent verbal and written communication skills • Ability to present complex analytical concepts to non-technical stakeholders.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off